How Stories Happen with Jay Acunzo Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts
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May 29, 2025 Steve Pratt, cofounder of Pacific Content and author of 'Earn It: Unconventional Strategies for Brave Marketers,' shares his expertise in storytelling and marketing. He discusses the significance of avoiding shortcuts in narrative creation, emphasizing the value of authenticity, especially in an era dominated by AI. The conversation dives into niche storytelling, highlighting how focusing on specific audiences can build vibrant communities. Pratt also breaks down the importance of compelling beginnings and memorable endings to captivate listeners.
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Caring Is A Competitive Edge
- Giving a damn about the finished product is a rare competitive edge in content creation today.
- The shortcut culture makes producing great stories hard but rewarding and worthwhile.
The Sauce Sacrifice Anecdote
- Jay recalls his mom's homemade sauce as a sacred cooking ingredient he warned his roommates not to touch.
- His friend Tim distorted the sauce by diluting with Velveeta cheese, ruining the quality to get "more sauce."
Worst Radio Station Success
- Steve accidentally created a Canadian digital music station, not on traditional radio, playing only new Canadian music.
- Despite constraints, their podcast became Canada's #1 podcast, illustrating the power of serving underserved niche communities.
