Steve Pratt

Steve Pratt, co-founder of Pacific Content and author of 'Earn It', dives deep into the art of meaningful marketing and storytelling. He discusses how many marketers get lost in short-term tactics and why brands must embrace bravery and authenticity. With insights on the content saturation challenge, he emphasizes producing quality over quantity. Pratt also explores how brands can position themselves as media powerhouses and warns against the lure of algorithm-driven strategies, highlighting the irreplaceable role of human creativity.

Steve Pratt, author of 'Earn It' and co-founder of Pacific Content, shares bold insights on capturing customer attention. He critiques conventional marketing, urging brands to embrace uniqueness and engage niche markets creatively. Discussion highlights include the power of authentic storytelling and social proof, illustrated with case studies like Dell Technologies. Pratt encourages fostering genuine relationships with customers, emphasizing that effective podcasting can transform brand loyalty and drive deeper connections.