Steve Pratt

Steve Pratt, author of 'Earn It' and co-founder of Pacific Content, shares bold insights on capturing customer attention. He critiques conventional marketing, urging brands to embrace uniqueness and engage niche markets creatively. Discussion highlights include the power of authentic storytelling and social proof, illustrated with case studies like Dell Technologies. Pratt encourages fostering genuine relationships with customers, emphasizing that effective podcasting can transform brand loyalty and drive deeper connections.