Creating Superfans Steve Pratt | How to Earn Your Customers' Attention
Oct 31, 2024
Steve Pratt, author of 'Earn It' and co-founder of Pacific Content, shares bold insights on capturing customer attention. He critiques conventional marketing, urging brands to embrace uniqueness and engage niche markets creatively. Discussion highlights include the power of authentic storytelling and social proof, illustrated with case studies like Dell Technologies. Pratt encourages fostering genuine relationships with customers, emphasizing that effective podcasting can transform brand loyalty and drive deeper connections.
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Advertising Model Is Broken
- Traditional advertising relies on interrupting audiences, a model broken by the internet's rise.
- Brands should create valuable content that audiences want to engage with, like media companies do.
Patience Builds Relationships
- Building authentic relationships takes patience, consistency, and generous valuable content over time.
- Avoid chasing short-term ROI; focus on wowing people to create superfans.
Slack’s Exceptional Brand Touchpoints
- Slack’s podcast used exceptional branded content to create consistent valuable touchpoints.
- Their CMO saw the value in wowing audiences repeatedly to convert them into superfans.