2min chapter

Creating Superfans cover image

Steve Pratt | How to Earn Your Customers' Attention

Creating Superfans

CHAPTER

The Power of Authentic Podcasting

This chapter emphasizes the significance of crafting podcasts that prioritize authenticity and engaging content rather than overt branding. It showcases a successful example where quality content led to a stronger connection with audiences, illustrating how thoughtful branding can enhance perceptions and associations with the brand.

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