How Stories Happen with Jay Acunzo How to resonate with experienced pros (stop being tricked by the internet)
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Jun 4, 2025 Discover how to resonate with seasoned professionals by steering away from shallow online tactics. Learn why deep storytelling and authentic connections matter more than viral trends. Explore the challenges of creating meaningful content that engages experienced audiences effectively. Find out why personal interactions and strategic outreach can outperform traditional social media marketing. Gain insights on aligning your messaging with the needs of discerning buyers to transform your approach and attract better clients.
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Visibility vs. True Influence
- Strongest thinkers today aren't the most visible on social media.
- An audience of followers does not equate to trusted influence among experienced clients.
Gimmicks in Marketing Ads
- Jay noticed flashy ads promoting gimmicky marketing tools from inexperienced individuals.
- These ads reflect superficial tactics that don't resonate with seasoned professionals.
Channels Push Basic Content
- Search engines and social networks push content toward basics and gimmicks.
- This leads marketers to deliver entry-level advice rather than nuanced, strategic insights.