How Stories Happen with Jay Acunzo cover image

How to resonate with experienced pros (stop being tricked by the internet)

How Stories Happen with Jay Acunzo

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Connecting with Discerning Buyers Beyond Social Media

This chapter discusses the need to move away from conventional online marketing tactics and social media to better connect with discerning buyers. It advocates for strategic outreach to industry groups, podcasts, and events, emphasizing the importance of personal interactions and high-quality experiences.

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