Jay Acunzo, a prominent brand consultant and author, dives into the art of storytelling and creativity. He highlights lessons from influencers like Anthony Bourdain, stressing the importance of having a vision in content creation. The discussion uncovers the difference between 'good' and 'effective' storytelling and the role of mindfulness in the process. Acunzo also tackles imposter syndrome and the misconception that quality content comes from limited output, advocating for courage and consistent practice as pathways to creative fulfillment.
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question_answer ANECDOTE
Anthony Bourdain as a Storytelling Hero
Jay Acunzo aspires to be the Anthony Bourdain of business storytelling because Bourdain revealed profound, nuanced stories from everyday life.
Jay values storytelling that invites audience reflection without neatly wrapping up every detail.
insights INSIGHT
Reach vs. Resonance
Reach and clicks don't equal meaningful value or lasting impact.
Effective storytellers deliver what the audience needs, not just what they want, pushing beyond base-level pandering.
volunteer_activism ADVICE
Be an Effective Storyteller
Develop a private creative practice to hone skills without external pressure.
Aim to be an effective storyteller who moves people to reflection or action, not just a good storyteller who tells clear stories.
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Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley
In 'Everybody Writes,' Ann Handley provides expert guidance and insight into the process and strategy of content creation, production, and publishing. The book is designed to help anyone creating or publishing online content, whether for a big brand or as a solo operator. It includes practical, how-to advice, updated frameworks, and new examples to help refine and inspire content marketing. The book covers topics such as attracting and retaining customers with stellar online communication, choosing words with empathy, and crafting credible content. It also includes specific approaches to the top types of content that marketers write and emphasizes the importance of developing a unique brand voice and telling original stories.
Out on the wire
Jessica Abel
Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know.
The Long Game 
