The Long Game

Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity

Feb 1, 2023

Jay Acunzo, a prominent brand consultant and author, dives into the art of storytelling and creativity. He highlights lessons from influencers like Anthony Bourdain, stressing the importance of having a vision in content creation. The discussion uncovers the difference between 'good' and 'effective' storytelling and the role of mindfulness in the process. Acunzo also tackles imposter syndrome and the misconception that quality content comes from limited output, advocating for courage and consistent practice as pathways to creative fulfillment.

01:11:22

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Episode guests

Jay Acunzo

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Bravery in storytelling allows creators to push boundaries and explore ambitious narratives that can lead to unexpected opportunities.

Curiosity fuels creativity, but should be balanced with focus to ensure meaningful outcomes rather than endless distractions.

The interplay between quality and quantity in content creation emphasizes consistency over perfection, fostering growth and improvement in storytelling.

Deep dives

The Importance of Bravery in Storytelling

Bravery plays a crucial role in storytelling, especially in the creative process. Many creators face the challenge of fearing failure, which often leads them to shy away from ambitious projects. By simply daring to pitch to large audiences or tackling difficult narratives, creators can open doors to greater opportunities than if they remain within their comfort zones. This act of courage, rather than sheer effort or intelligence, often leads to unexpected successes and innovative storytelling outcomes.

Intro

2min

The Art of Storytelling in Work and Creativity

5min

The Art of Effective Storytelling

31min

Cultivating Curiosity in Storytelling

23min

Harnessing Brand Story to Inspire Team Creativity

2min

Challenging the Quality vs. Quantity Debate in Content Creation

4min

Overcoming Imposter Syndrome through Creative Discovery

2min

Redefining Success Through Time Management and Storytelling

3min

Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know.

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