The Long Game Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity
Feb 1, 2023
Jay Acunzo, a prominent brand consultant and author, dives into the art of storytelling and creativity. He highlights lessons from influencers like Anthony Bourdain, stressing the importance of having a vision in content creation. The discussion uncovers the difference between 'good' and 'effective' storytelling and the role of mindfulness in the process. Acunzo also tackles imposter syndrome and the misconception that quality content comes from limited output, advocating for courage and consistent practice as pathways to creative fulfillment.
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Anthony Bourdain as a Storytelling Hero
- Jay Acunzo aspires to be the Anthony Bourdain of business storytelling because Bourdain revealed profound, nuanced stories from everyday life.
- Jay values storytelling that invites audience reflection without neatly wrapping up every detail.
Reach vs. Resonance
- Reach and clicks don't equal meaningful value or lasting impact.
- Effective storytellers deliver what the audience needs, not just what they want, pushing beyond base-level pandering.
Be an Effective Storyteller
- Develop a private creative practice to hone skills without external pressure.
- Aim to be an effective storyteller who moves people to reflection or action, not just a good storyteller who tells clear stories.
