In this episode of The Long Game, Alex Birkett talks with Katie Arena, the global marketing and communications leader at Clinch, an omni-channel advertising platform. Katie explains the differences between multi-channel and omni-channel advertising, emphasizing the importance of streamlining ad campaigns, personalizing creative content, and analyzing performance data in a unified way. The conversation touches on the complexities of modern advertising, including audience targeting, decision logic, and optimizing ad spend across platforms. Katie also discusses her views on subtle, well-executed ads, like Nike’s marathon campaigns, and highlights how technology enables efficiency in managing large-scale ad campaigns.Key TakeawaysOmni-Channel vs. Multi-Channel Advertising: Multi-channel means operating across platforms, but omni-channel focuses on creating a connected, streamlined experience across all touchpoints with data-driven personalization.Streamlining Creative Development: Clinch's ad-builder helps advertisers efficiently version, optimize, and repurpose ad creatives across multiple channels, saving time and resources.Personalization Drives Results: Effective campaigns use dynamic decision logic to tailor ads to the audience, considering contexts like weather, time of day, or events (e.g., Olympics medal count updates).Combining KPIs and Optimization: While each channel may have unique KPIs, centralizing the analysis helps advertisers identify what resonates most and optimize accordingly.Complex Campaign Management: The fragmented nature of teams (strategy, creative, and media) can cause inefficiencies. Unified platforms bring visibility, better communication, and data-driven decisions.Bold Advertising in a Crowded Space: Successful ads balance subtlety and creativity, resonating with target audiences while occasionally taking risks to stand out, as seen with Nike or Jaguar campaigns.Show LinksVisit ClinchConnect with Katie Arena on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the importance of aligning incentives across teams to achieve shared goals. The conversation highlights how the industry is evolving towards more impactful strategies, offering insights for marketers aiming to drive long-term growth.Key TakeawaysThe "Traffic Trap" in SEO: Focusing solely on traffic growth can lead to misaligned strategies that fail to deliver meaningful business outcomes like leads or revenue.North Star KPIs and Guardrails: Using a North Star metric that aligns with business goals ensures focus on value-driven outcomes. Guardrail metrics prevent gaming the system at the expense of user experience or quality.Aligning Incentives Across Teams: Misaligned goals within marketing teams, such as prioritizing traffic over conversions, can hinder overall success. Collaboration and shared KPIs can drive better outcomes.Vanity Metrics and Industry Evolution: The shift away from vanity metrics like page views is forcing marketers to prioritize strategies that genuinely impact business performance.The "Burpees" Analogy for Inefficient Marketing: Ineffective strategies are compared to burpees—exhausting but ultimately unproductive. The focus should be on intentional, impactful actions that contribute to long-term goals.A New Era for SEO: The current paradigm shift in SEO provides a once-in-a-lifetime opportunity to build scalable customer acquisition channels based on meaningful strategies.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and demand generation. He explores the role of CMOs in bridging business outcomes with marketing execution and discusses how marketing must adapt to meet the demands of modern go-to-market structures. From innovative mental models to actionable strategies, Chris delivers thought-provoking insights for marketers and executives looking to drive growth and build sustainable systems.Key TakeawaysCustomer-Centric Marketing is Essential: Chris emphasizes listening to customers to extract patterns and validate insights, making marketing strategies more aligned with real-world needs.Demand Creation vs. Brand Awareness: Demand creation goes beyond awareness, focusing on making customers understand their problems and prioritize solutions—a step critical for B2B success.Flaws in Attribution Models: Attribution should not be a political tool for assigning credit but a resource for answering critical business questions and improving outcomes.The Evolving Role of CMOs: CMOs should focus on business KPIs rather than departmental silos. Splitting brand-building and pipeline creation functions could lead to better alignment and results.Balancing Art and Science in Marketing: Marketing strategies should integrate creative approaches with data-driven processes to adapt to different stages of business growth.The Power of Process and Scale: Early-stage businesses thrive on creativity and agility, but as companies grow, systems, data, and processes become critical to sustain and scale operations.Show LinksVisit PassettoConnect with Chris Walker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this lively episode of The Long Game Podcast, Alex, Allie, and David explore a range of topics, including the evolving capabilities of ChatGPT search and its implications for SEO. They share insights on building and leveraging custom GPTs for personalized workflows and content creation. The conversation also covers year-end planning, productivity hacks, and the balance between personal and professional priorities. With a mix of humor, rants, and strategic takeaways, the episode provides practical ideas for marketers and creators navigating the changing digital landscape.Key TakeawaysChatGPT Search and SEO Implications: ChatGPT’s search capabilities are a game-changer for refining search results, summarizing content, and providing better context than traditional search engines.Custom GPTs for Personalization: Training GPT models with personalized data and style guides can greatly enhance content creation, from LinkedIn posts to complex projects.Year-End Planning: Writing down goals, prioritizing tasks, and clustering similar ideas help maintain focus and avoid feeling overwhelmed by long to-do lists.Balancing Productivity and Reflection: Personal and business goal-setting requires a mix of introspection, strategic planning, and prioritization to optimize time and energy.AI Content Creation Myths: With proper training, AI can produce highly nuanced and valuable content, debunking the myth that AI-generated content is inherently generic or low-quality.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David dive into the intricacies of agency operations with guest Gray MacKenzie, CEO of ZenPilot. The conversation explores how agencies can build scalable systems while balancing efficiency and innovation. Gray shares strategies for defining processes, the importance of integrating operations with delivery, and the cultural aspects of driving accountability. The discussion offers actionable insights for agencies looking to streamline workflows, improve profitability, and foster sustainable growth.Key TakeawaysOperations as the Foundation of Growth and Delivery: Operations should support marketing, sales, and client delivery through robust systems, but it requires collaboration between departments.Balancing Efficiency and Innovation: Agencies must find a middle ground between systematizing processes for scalability and allowing room for creativity and innovation.The Role of Culture in Process Adoption: The success of any system depends on creating a culture where employees understand its benefits and actively engage with it.Challenges in Scaling Operations: Gray highlights the pitfalls of pushing for rapid adoption of tools and processes without considering team capacity and readiness.Integrating Top-down and Bottom-up Resourcing: Combining long-term planning with day-to-day task management ensures efficient resource allocation and prevents burnout.The Inefficiency Principle: Innovation often comes at the cost of efficiency. Agencies must decide when to prioritize one over the other depending on their goals.Show LinksVisit the ZenPilot Resources page for our free guides and templatesVisit the ZenPilot for more informationConnect with Gray MacKenzie on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of The Long Game Podcast, Alex Birkett interviews Katie Kelly, founder of Antiquoted, a platform that promotes diverse and underrepresented voices in media. Katie shares her journey from CRO roles to establishing her own venture, highlighting the challenges and benefits of featuring experts in content. They discuss the importance of authenticity, the pitfalls of AI-generated responses, and the often-overlooked value of unique perspectives. Katie also dives into her website NoWankyBollocks.com, where industry professionals share candid insights and rants about marketing. This conversation sheds light on creating meaningful content in a world saturated with generic information.Key TakeawaysEmbracing Diverse Voices in Content: Antiquoted aims to bring fresh perspectives into content by connecting content creators with diverse voices, steering away from the same repeated experts seen in mainstream media.Expert-driven Content Adds Value: Featuring knowledgeable professionals enriches content, especially in technical fields like CRO, where real-world insights clarify complex topics.AI and Authenticity in Content: Katie discusses how the rise of AI has led to an influx of low-quality, generic content. Authentic expert quotes offer a counterbalance by adding credibility and genuine engagement.NoWankyBollocks.com as a Platform for Truth: Through her site, Katie provides a space for marketing professionals to share unfiltered stories, rants, and lessons, shedding light on industry practices.Challenges in Sourcing New Experts: The process of finding less-visible experts is often labor-intensive, yet it’s necessary for avoiding repetitive narratives and making content relatable to a broader audience.Distribution Through Expert Engagement: Including experts in content encourages them to share it within their networks, broadening the reach and impact of the publication.Show LinksVisit AntiquotedConnect with Katie Kelly on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon where businesses prioritize traffic over meaningful conversions, and the importance of aligning organic growth efforts with broader marketing strategies. Through personal anecdotes and insights from client work, the discussion highlights how businesses can bridge the gap between goals, strategy, and execution for sustainable growth.Key TakeawaysWorking In vs. On a Business: The conversation explores the tension between performing day-to-day operations and strategizing for future growth. Both are essential, and success lies in balancing these roles rather than separating them entirely.Founder Mode and Leadership Nuances: Founder mode, popularized by Paul Graham and Brian Chesky, emphasizes a hands-on approach. However, the hosts warn that it can justify both good and bad behavior if not applied thoughtfully.The Traffic Trap: A common issue where businesses focus excessively on increasing traffic without aligning it with lead generation and conversions. The episode discusses the importance of optimizing content and organic programs to drive meaningful business outcomes beyond just page views.Creating Systems Without Losing Flexibility: SOPs and processes can streamline operations but require continuous iteration. The team emphasizes the need to stay close to the work to ensure systems evolve with market changes.Multi-Channel Alignment for Organic Growth: Organic traffic should not be managed in isolation. Effective programs require alignment with paid campaigns, email nurturing, and retargeting strategies to maximize results.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insights, and best practices for SEO programs. They also share personal experiences and stories on how to adapt effectively in a dynamic work environment. The hosts emphasize the importance of taking action, learning from experiences, and avoiding the trap of over-analysis.Key TakeawaysPerfectionism vs. Experimentation: The hosts emphasize the shift from perfectionism to an experimentation mindset, which allows for growth and adaptation. By focusing on learning rather than achieving perfect results, individuals and teams can progress more effectively.Urgency in Career Development: Urgency and taking immediate action are highlighted as key career differentiators. The discussion includes practical advice on maintaining momentum and consistently delivering results, which builds trust and credibility.Adapting SEO Programs Beyond Technicality: The success of SEO programs often relies on factors beyond SEO tactics themselves, such as integrating client goals and aligning team efforts with broader marketing strategies.Learning from Experiences Without Overthinking: The hosts caution against the pitfalls of over-analyzing every situation or experiment. Sometimes, it’s about moving forward rather than extracting lessons from every single action.Authenticity in Client Interactions: Consistent and honest communication with clients is crucial. The hosts highlight the importance of transparency and the challenges of maintaining urgency without overwhelming teams or clients.Balancing Virtual and In-Person Interactions: A discussion about the differences between virtual and in-person meetings shows that while virtual interactions are convenient, in-person engagements often provide more energy and connection.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conversation covers various topics related to programmatic SEO and content marketing. The hosts discuss examples of successful programmatic SEO strategies, such as Zillow's use of data and PandaDoc's templates library. They also explore the importance of having a clear brand POV and messaging alignment for effective content marketing. The conversation touches on the challenges faced by early-stage companies in implementing SEO and the role of brand awareness in their marketing efforts. The hosts also discuss the use of AI-based interfaces in products and share anecdotes about Abraham Lincoln's habit of writing angry letters.Key TakeawaysRecognize and overcome false consensus bias in decision-making by seeking diverse perspectives and data-driven insights.Explore new SEO strategies beyond traditional content creation, such as free tools, programmatic SEO, and content localization.Programmatic SEO involves automation and scalability, but it can encompass various approaches, including dynamic content generation and integration with external data sources. Programmatic SEO involves using data and automation to optimize SEO strategies, such as Zillow's use of data and PandaDoc's templates library.Having a clear brand POV and messaging alignment is crucial for effective content marketing.Early-stage companies may need to focus on brand awareness and thought leadership before seeing significant results from SEO.AI-based interfaces can enhance user experiences in products, but they should be integrated seamlessly and aligned with user needs.Writing angry emails or messages can be counterproductive, and it's often better to take a step back and reconsider before sending.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for Dupol's services. Marc shares his experience of running a company during the COVID-19 pandemic and the decision to move on. He discusses his current project, Positive Human, and his vision for it. He challenges traditional marketing practices and emphasizes the importance of understanding customers deeply, coming up with novel ideas, and effectively narrating the impact of marketing efforts. Marc introduces the Rinse and Repeat framework, which involves relating to customers, ideating new approaches, and narrating the results. He encourages marketers to prioritize their own well-being and build a life they enjoy.Key TakeawaysBuilding a personal brand and creating engaging content can lead to opportunities and connections.Marketing is not just about creating content and campaigns, but also about positioning the business and finding leverage within existing resources.Sustaining a company and focusing on long-term growth can be more beneficial than pursuing rapid acquisition.Unexpected events, such as the COVID-19 pandemic, can present both challenges and opportunities for businesses.Being adaptable and responsive to changing circumstances is crucial for success. Running a company during a crisis can be extremely stressful, and it's important to prioritize personal well-being and make decisions that align with one's values and goals.Traditional marketing practices may not be as effective in today's rapidly changing landscape, and marketers need to adapt by deeply understanding their customers, generating novel ideas, and effectively narrating the impact of their efforts.The Rinse and Repeat framework provides a structure for marketers to approach their work by relating to customers, ideating new approaches, and narrating the results.Marketers should prioritize their own well-being and build a life they enjoy, rather than solely focusing on career success or following conventional paths.Challenging the status quo and questioning commonly accepted practices can lead to innovative and impactful marketing strategies.Show LinksVisit Positive HumanConnect with Marc Thomas on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/