The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.Key TakeawaysThe hosts reflect on their favorite moments and surprises from the podcastThe idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital ageReading magazines in the past had a significant influence on their interests and perspectivesCreating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing teamChallenges include generating consistent pipeline, retaining and upselling clients, and building and growing the teamTurning points include hiring key team members, landing big clients, and restructuring into podsFacing fears, being present, and having faith in oneself are important for personal and business growthShow LinksJoin our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Samuel Lund on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.Key TakeawaysDifferentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.Brand Strategy: How branding and positioning drive messaging and marketing campaigns.Integration of Marketing Campaigns: The need for integrated brand and performance marketing efforts.Community Building: Insights from Evelyn's experience with a fitness group community and its application to broader marketing strategies.Research and Validation: The process of validating hypotheses about the target audience through surveys, interviews, and focus groups.Fundamentals of Branding: Emphasis on basic branding practices and avoiding common mistakes like over-fixation on design.Retention Marketing: The rising importance of retention and loyalty in marketing, supported by authentic community building.Positioning in B2B vs. Consumer Brands: Differences and strategies for effective positioning in B2B and consumer markets.Show LinksVisit Boas AgencySing up for GOALszn NewsletterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Thenuka Karunaratne, CEO of Daydream, discusses the evolving landscape of programmatic SEO and content creation. He highlights the importance of education in the industry and the role of automation in SEO tasks. The conversation also explores the concept of taking a calm approach to building a company and the intersection of Buddhism and entrepreneurship.

The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touches on the dynamics of decision-making within companies and the benefits of having in-house experience. Overall, the conversation provides insights into the complexities and nuances of SEO and content strategy. In this conversation, the hosts discuss hiring for a director of organic growth strategy position. They describe the qualities they are looking for in a candidate and emphasize the importance of experience and practical skills over formal education. They also touch on the value of networking and building authentic relationships. The hosts express their preference for individuals who are passionate, optimistic, and willing to take initiative. They also mention the need for strategic thinking and problem-solving abilities. The conversation concludes with a discussion on the limitations of traditional education and the importance of hands-on learning.Key TakeawaysFinding new topics to discuss on a podcast can be challenging, especially when the format incentivizes novelty.Different content formats and distribution channels have different parameters and require different approaches to content creation.Prioritization and focus are crucial in SEO and content strategy to avoid getting distracted by shiny new trends.Having in-house experience can provide valuable insights into the internal dynamics of companies and how decisions are made.The skillset required for SEO and content roles is evolving, and a mix of agency and in-house experience is often ideal. When hiring for a leadership position, prioritize candidates with management experience and a passion for the field.Formal education is not always necessary for success in marketing and other fields. Practical skills and hands-on experience are often more valuable.Building authentic relationships and networking can be more effective than relying on formal connections or institutions.Look for candidates who are passionate, optimistic, and willing to take initiative.Strategic thinking and problem-solving abilities are crucial for success in leadership roles.Traditional education may not always provide the most relevant or up-to-date knowledge and skills. Continuous learning and practical experience are essential.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made.As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Ryan Law, a key figure at Ahrefs, dives into the complexities of online engagement and content creation. He highlights the challenges of digital platforms that often foster echo chambers, stressing the value of in-person interactions for genuine connections. The conversation shifts to the evolving nature of SEO and the struggle for quality content in a world dominated by automation and AI. Law shares insights on balancing creativity with technology while nurturing a yearning for nature amidst digital life, advocating for authenticity and experimentation in content marketing.

The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI hype. Overall, the conversation highlights the practical applications of AI in everyday tasks and the need for thoughtful implementation. The conversation explores the future of SEO and the role of AI in search. It discusses the limitations of current search engines and the need for improved categorization and organization of information. The concept of surround sound SEO is introduced, emphasizing the importance of appearing in all places where potential customers are searching. The conversation also touches on the idea of ranch style SEO, which prioritizes depth and unique perspectives in content creation. The role of social media and user behavior in search is considered, as well as the challenges and opportunities presented by AI in the search landscape.Key TakeawaysAI can be used for tasks like writing, research, and productivity, providing assistance and saving time.The quality of inputs and prompts is crucial for generating useful and original content with AI.The future of SEO lies in understanding and adapting to changing search behaviors and mediums.Focusing on goals and strategy is more important than getting caught up in AI hype.AI can be a valuable tool when used thoughtfully and in conjunction with human expertise. The future of SEO lies in improving categorization and organization of informationSurround sound SEO is important for appearing in all places where potential customers are searchingRanch style SEO prioritizes depth and unique perspectives in content creationSocial media and user behavior play a role in searchAI presents both challenges and opportunities in the search landscapeShow LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, Andrew and David discuss the concept of product-led growth (PLG) and its relevance in today's business landscape. They explore the challenges of implementing PLG in sales-led companies and the importance of finding the right balance between the two approaches. They also delve into their personal experiences in leadership roles and the transition to coaching. Andrew shares his insights on maintaining a healthy work-life balance while delivering value, and the importance of keeping a distance between oneself and their employer. They recommend books like 'The Coaching Habit' and 'The Seven Habits of Wealth and Happiness' for personal and professional growth.Key TakeawaysGrowth leaders often face challenges in effectively communicating their strategies and gaining buy-in from executives and other stakeholders.Coaching can be valuable for growth leaders, providing them with perspective, problem-solving support, and a sounding board for their ideas.Product-led growth (PLG) is not a one-size-fits-all approach and may be more suitable for companies with low average revenue per customer, low friction environments, and ICPs who prefer self-service.The belief that PLG is a magic pill for all companies is a misconception, and companies should consider their unique context and growth goals before adopting a PLG strategy. Implementing product-led growth (PLG) in sales-led companies can be challenging and may require a hybrid approach.Maintaining a healthy work-life balance while delivering value is crucial, and it's important to set boundaries and prioritize family time.Transitioning from a leadership role to coaching can be a fulfilling career move, allowing individuals to focus on their strengths and passion for the craft.Keeping a distance between oneself and their employer can help prevent taking business decisions personally and maintain a healthier perspective.The power of manifestation and setting clear goals can have a positive impact on personal and professional growth.Show LinksVisit Delivering ValueConnect with Andrew Capland on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Writer and cultural critic Kyle Chayka discusses the impact of algorithms on content, art, culture, and humanity. The conversation delves into the tension between convenience and personalization, the challenges faced by creators in adapting to algorithmic feeds, and the importance of maintaining authenticity. Chayka emphasizes the value of context, building teams, and prioritizing meaningful cultural experiences over attention and engagement.

In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. They explore the role of marketing and sales in a product-led growth model and the importance of personalized user experiences. They also touch on the use of AI in content creation and the potential impact on the value of human creators.Key TakeawaysBuilding relationships with podcast guests can lead to valuable connections and friendships.Creating a unique and memorable brand for a podcast can help it stand out in a crowded market.There is value in embracing your own weirdness and personality when creating content.Creative and unconventional marketing approaches can help brands differentiate themselves and capture attention.Formalizing and educating around a specific role or craft can bring more weight and seriousness to it.The goals of the Product Adoption Academy include course completion, customer acquisition, and impact on marketing metrics.Being product-led means prioritizing the success of the end user and creating a positive user experience. Product-led growth is about making it easy for users to achieve what they want and be successful with the product.Product-led growth does not necessarily mean freemium or free trial, but rather a focus on user success.Sales and marketing play important roles in a product-led growth model, including guiding users at key moments and personalizing the user experience.AI tools can be used to repurpose content, create summaries, and enhance content creation workflows.The value of human creators in the face of AI lies in their ability to provide unique perspectives and experiences.Show LinksVisit AppCuesConnect with Ramli John on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger brands and the importance of balancing false positives and false negatives. The story of Healthline's SEO journey is shared, focusing on their product-led approach to differentiate themselves in the health and medical information field. In this conversation, Ethan Hays and Alex discuss the underinvestment in SEO at large companies and the challenges in getting resources for SEO initiatives. They explore the factors influencing this underinvestment, including the short-term focus on quarterly financial results and the complexity and uncertainty of SEO outcomes. Ethan emphasizes the importance of simplifying the language and articulation of SEO to senior executives, focusing on revenue, profit, and operational costs. They also discuss the need to break down technical complexity and communicate SEO in a way that is easily understandable to non-SEOs. The conversation highlights the opportunity for the SEO industry to promote simplicity and improve communication to drive greater investment and understanding of SEO.Key TakeawaysLarge companies often underinvest in SEO due to the short-term focus on quarterly financial results and the complexity and uncertainty of SEO outcomes.Simplifying the language and articulation of SEO to senior executives, focusing on revenue, profit, and operational costs, can help secure resources for SEO initiatives.Breaking down technical complexity and communicating SEO in a simple and understandable way is crucial for gaining buy-in and support from non-SEOs.The SEO industry has an opportunity to promote simplicity and improve communication to drive greater investment and understanding of SEO.Show LinksVisit Moz and STAT Search AnalyticsConnect with Ethan Hays on TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/