In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolving landscape of SEO and the need for multimedia and authenticity. Additionally, Parthi explains the difference between demand creation and demand capture in marketing strategies. The conversation covers topics such as omnichannel approach and niching down, inbound leads and approach to LinkedIn, revenue attribution and marketing metrics, brand marketing and revenue-focused marketing, trends in SEO and demand generation, and investing in marketing skills for the future.Key TakeawaysFocus on user intent and provide valuable content to stand out in SEO.Strive for information gain by offering unique perspectives and diverse opinions.Embrace multimedia and authenticity in content creation.Differentiate between demand creation and demand capture in marketing strategies. An omnichannel approach and niching down can help businesses compete in different categories and target specific customer needs.LinkedIn is a valuable platform for demand generation, and building authentic relationships is important for success.Revenue attribution is complex, but directionally measuring what's working and driving revenue can inform marketing strategies.Both brand marketing and revenue-focused marketing have their place, and measuring outcomes for each can provide valuable insights.The majority of companies still rely on old-school SEO and could benefit from a more strategic approach.Investing in skills such as understanding the business, critical thinking, and adapting to change is crucial for marketers in the future.Show LinksVisit LetterdropConnect with Parthi Loganathan on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been validated by multiple companies. Spiralyze uses this data to design, build, and run tests for their clients, offering performance-based pricing where clients only pay if they achieve a significant lift in conversions. Sahil also addresses concerns about statistical significance and the challenges of running tests with limited traffic in the B2B SaaS space. In this conversation, Sahil Patel discusses the differences in B2B marketing and the challenges of achieving statistical significance in experiments. He emphasizes the importance of taking big swing tests and killing losing and neutral tests early. Sahil also shares insights on the perishability of learnings and the pragmatic approach to testing in the B2B SaaS world. Additionally, he provides advice on managing mental health as a CEO and finding fulfillment in work. The conversation concludes with a book recommendation: Snow Crash by Neil Stephenson.Key TakeawaysSpiralyze is a conversion rate optimization company that combines an agency component with a SaaS product.They scrape data from 34,000 websites to identify proven winners, tests that have been validated by multiple companies.Spiralyze offers performance-based pricing, where clients only pay if they achieve a significant lift in conversions.Addressing statistical significance and limited traffic in the B2B SaaS space can be challenging but can be overcome with data-driven approaches. B2B marketing has meaningful differences compared to other types of marketing, such as lower traffic and different desired actions.Taking big swing tests, rather than meek tests, can lead to quicker statistical significance and more impactful results.In the B2B SaaS world, it is important to kill losing and neutral tests early to optimize resources and time.Learnings from experiments are highly perishable and specific to the test conducted, making them less valuable in the long term.Managing mental health as a CEO requires having a peer group, confidants, and seeking therapy when needed.Personalization and customization are often overrated, and companies should focus on showing relevance and solving customer problems.Finding fulfillment in work involves aligning your strengths with the rewards and characteristics of the environment.The book Snow Crash by Neil Stephenson is recommended for its engaging story and futuristic concepts.Show LinksVisit SpiralyzeConnect with Sahil Patel on LinkedIn and check his BioConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intelligence to inform strategy, and the role of integrated campaign planning. She emphasizes the importance of hiring for both hard and soft skills and building a strong team. Lastly, Eve provides advice for individuals starting a career in product marketing. In this conversation, Eve Alexander shares insights and advice on transitioning into product marketing and finding success in the field. She emphasizes the importance of finding opportunities even without direct experience and highlights the value of mini mentorship. Eve also discusses the significance of prioritizing your own success and recommends the book 'Influence' by Robert Cialdini. Connect with Eve on LinkedIn to learn more.Key TakeawaysProduct marketing is a strategic role that requires constant refinement of the story and positioning as the market evolves.Competitive intelligence is crucial for differentiating in a competitive market and informing strategy.Integrated campaign planning helps align marketing activities and create clarity and focus.Hiring for both hard and soft skills is important in building high-performing product marketing teams.Individuals starting a career in product marketing should focus on positioning their unique value and finding the right opportunities. Don't be discouraged if you don't have direct experience in a specific field. Focus on the unique value you can bring to the table and find hiring managers who value that.You don't need a mentor with a capital M. Seek advice and guidance from a board of mentors who can provide mini mentorship.Prioritize your own success and make sure to invest time in your own growth and development, even when working on projects for others.Read 'Influence' by Robert Cialdini to learn about how to navigate organizations and get good ideas to flourish.Show LinksVisit SeismicConnect with Eve Alexander on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of too many options. The conversation concludes with a reflection on the influence of influencers and the tendency to chase after new trends. The conversation explores the challenges of constantly pursuing something new, the pressure for short-term wins, and the difficulty of long-term thinking. It also delves into the concept of cope creep and the importance of maintaining authenticity while collaborating. The conversation concludes with lessons from artist Es Devlin on starting projects and incorporating influences into one's own style.Key TakeawaysFear of failure and analysis paralysis can prevent people from taking action and making decisions.The abundance of options can make it difficult to choose and commit to a particular path.Experimentation and testing are essential for making informed decisions and finding the most effective strategies.The influence of influencers and the constant pursuit of new trends can lead to a lack of focus and consistent strategy.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They also emphasize the importance of preserving the human internet and the value of human-generated content in an era of generative AI. Overall, the conversation highlights the need for a more holistic and human-centric approach to content operations. In this conversation, David Baum and Alex discuss the future of the human internet and the challenges of algorithmic delivery. They explore the cynicism and lack of serendipity in content today, as well as the limitations of algorithms in discovering new content. They also delve into the incentives for choosing the human route in content creation and the scarcity of organic hits on search engine result pages. The conversation concludes with a call to action to check out relato.com and connect with David Baum on LinkedIn.Key TakeawaysContent Ops is a problem worth solving as there has been significant change in the way teams work and organize content, but there is a lack of proper software and tools to support this new way of working.The current approach to content ops is often fragmented, with homegrown solutions and a lack of robust platforms, leading to inefficiencies and wasted time.There is a gulf between content managers and writers, with different perspectives and problems. Content managers focus on strategic goals and outcomes, while writers face challenges in managing multiple clients and tools.An SEO-first approach to content marketing is risky due to increased competition, volatile search engine results pages (SERPs), and the need for high investment and velocity to compete.Preserving the human internet is crucial as AI-generated content threatens the unique voices and creativity of human content creators. Human-generated content is essential for training new models and maintaining the value and authenticity of the internet. The future of the human internet relies on finding a way to classify content as human or not.There is a need for more serendipity and less algorithmic delivery in content.Discovering new content is a challenging problem that current algorithms have not solved.The scarcity of organic hits on search engine result pages incentivizes content creators to choose the human route.Show LinksVisit RelatoConnect with David Baum on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consulting firm, Full Turn. In this conversation, Alefiya Dhilla discusses the synergy of three lines of business and the value they bring to clients. She emphasizes the importance of focusing on early to mid-stage growth companies that prioritize profitable growth. Alefiya also expresses her passion for supporting small businesses and highlights how tech greed has underserved them. She believes that applying existing technologies to smaller businesses can help them thrive. The conversation delves into the power of messaging and the need for marketers to stay sharp by keeping up with the latest tools and practices. The discussion concludes with a reflection on the evolution of growth and brand marketing and the importance of fluid productivity and finding balance.Key TakeawaysThe challenges of technology and productivity, such as managing multiple tools and accounts, can hinder efficiency and require change management.AI has the potential to transform businesses, but change management is crucial for successful integration and adoption.Being a measured marketer involves thinking holistically about marketing, understanding risk and reward, and considering the business goals and customer needs.Both generalists and specialists are valuable in marketing, and a combination of both skill sets can lead to success.Navigating politics and emotional intelligence is essential for building relationships, gaining buy-in, and influencing decision-making.Building portfolios of growth bets, including safe bets, optimizations, and moonshots, can help mitigate risk and drive innovation.Full Turn Consulting offers growth advisory, marketing services, and analytics services to help businesses achieve their goals. The three lines of business—consulting, marketing services, and technology—work synergistically to provide the best value for clients.Small businesses, particularly those focused on profitable growth, are underserved by tech companies that prioritize larger clients with higher margins.Applying existing technologies and best practices to smaller businesses can help them thrive and compete in the market.Messaging is the foundation of effective marketing, and understanding the target audience and their problems is crucial for successful communication.Show LinksVisit FullturnConnect with Alefiya Dhilla on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this lively discussion, Snoop Dogg, a cultural icon and music legend, shares insights on marketing and branding. He dives into the evolution of demand generation and the historical context of content marketing, stressing the significance of emotional engagement over traditional advertising. The conversation critiques the unnecessary complexity of marketing strategies, advocating for simplicity and personalization. Snoop highlights the need for a clearer connection between brand awareness and sales conversions, urging marketers to prioritize genuine connections with their audience.

Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personalized and helpful outreach. He also shares insights on the go-to-market strategy for Koala and the advantages of a product-led growth approach. Tido emphasizes the importance of combining identity and product usage data to identify potential sales opportunities. Lastly, he discusses managing work-life balance as a CEO with young children. In this conversation, Tido Carriero shares his journey of finding energy and starting a company. He emphasizes the importance of surrounding oneself with a kick-ass team and working with world-class people and customers. Tido also discusses building a remote hybrid culture and the benefits of reevaluating strategies as a company scales. He challenges the notion that it's a challenging time to start a startup and highlights the importance of focusing on revenue that is truly mission-critical. Tido shares the concept of stealing superpowers and the value of learning from talented individuals. Lastly, he recommends the book 'Why We Sleep' and emphasizes the importance of sleep for success.TakeawaysTransitioning from engineering to product to CEO requires adapting to new responsibilities and challenges.Intent-based marketing focuses on personalized and helpful outreach to potential customers.Combining identity and product usage data can help identify potential sales opportunities.Managing work-life balance as a CEO requires energy audits and prioritizing tasks. Surround yourself with a kick-ass team and work with world-class people and customers.Build a remote hybrid culture that aligns with personal needs and company goals.Focus on revenue that is truly mission-critical and avoid false confidence.Learn from talented individuals by identifying their superpowers and finding ways to incorporate them into your own skillset.Prioritize sleep as a foundation for success and overall well-being. Show LinksVisit KoalaConnect with Tido Carriero on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Mordy Oberstein, an SEO expert, discusses the impact of AI on SEO. He emphasizes the need to adapt strategies and understand changing content creation. Importance of user intent and Google's algorithm role in AI. Brands should take risks and differentiate themselves. Google's search updates and user behavior understanding. Valuable insights on evolving relationship between AI and SEO.

In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. The conversation also touches on Jenn's professional role models, productivity tips, and her marketing approach, concluding with her personal interests and perspectives on loyalty.TopicsThe value of content writingContent format and qualitySEO and content qualityUnderstanding user needsCreating unique contentIdentifying great content writersContent strategy and SEOSEO and brand strategyKeyword research and customer researchBalancing innovation and industry termsReview Sites and Industry StandardsBlog Content Migration - CaseProject Planning and ExecutionPros and JustificationsPotential Risks and ChallengesPost-Migration Tracking and AnalyticsGovernance and Content InventoryContent Portfolio PlanningIndustry Trends and AI in ContentUsing AI to Write ContentUnderstanding AI's LimitationsComplexity of Content CreationAI's Struggle with SubjectivityChallenges with AI-Generated ContentRapid Fire Non-Work Related QuestionsConsumer Preferences and LearningConclusion and Online Presence Show LinksConnect with Jenn Long on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/