Jay Acunzo

Jay Acunzo, an expert in the art and science of public speaking, shares insights on how to put a talk together, the value of rehearsal, and the power of visual aids. He emphasizes the importance of engaging the audience, generating ideas through speaking, and mastering the art of public speaking. They also discuss the significance of intentionality in public speaking and leadership.

📣 The Free Time podcast is nominated for a Webby Award, the "Oscars of the Internet!" Please visit http://itsfreetime.com/webby to cast your vote for Free Time between now and April 20! One thing I love about Jay Acunzo is that his body of work is a love letter to craft and quality. We talk about mindset shifts and practices to help you focus more on resonance than reach; how to do work that matters to you so that your work can matter more; how he worked through his own existential creative crisis upon hitting the 200th episode milestone of his podcast; thinking like an explorer, not an expert; and “making the leap from what best practices say you should do to what your intuition is urging you to try.”More About Jay: Jay Acunzo is one of the world’s most sought-after business storytellers and brand consultants. He’s worked in marketing for Google, HubSpot, and ESPN before launching his award-winning podcast, Unthinkable, and authoring multiple books on creativity. Today he helps creators learn to increase the power of their creative work, not just the volume, through his membership platform, the Creator Kitchen.🌟 3 Key Takeaways Reach vs. Resonance: Reach is how many people see something. Resonance is how much they care. No amount of reach will ensure that people care. As David Bowie’s says, “Don’t play to the gallery.” “Don’t be the best, be their favorite”: Create resonance with the audience relevance pyramid, starting with the base—how relevant you are in topic and theme. Moving up, your content should be enjoyable and entertaining, then impactful, where you are helping people reflect or take action. At the top of the pyramid is personal, where you (and your content) truly becomes irreplaceable. Jay’s Mastery 3 P’s: Posture, Practice and Process. Posture is how you see yourself in the world. Practice is the cadence you are creating and shipping on (aim for consistent and purposeful), then process emerges. 📝 Permission: Focus on resonance before—or even at the expense of—reach. Let go of the idea of adding more people until you have a small group reacting in a big way.✅ Do (or Delegate) This Next: Define your Even More Meaningful Metrics. For example, Jay’s Unsolicited Response Rate (URR): When he publishes something and someone feels urged to respond in some way without being prompted, or Cackles Per Piece (CPP): points during the process of creating that cause so much joy he cackles out loud.🔗 Resources Mentioned Jay on the web, Instagram: @jacunzo, Twitter, LinkedIn, Medium Jay’s podcast: Unthinkable and community: The Creator Kitchen (use promo code FRIENDOFAFRIEND for $100 off your membership for life) People: Andrew Davis, Hrishikesh Hirway TV Series: Song Exploder on Netflix Video: David Bowie on why you should never play to the gallery, and AJ Jacobs: The Importance of Self-Delusion in the Creative Process Article: The Surprising Thing About Expectations by Seth Godin 📚 Books Mentioned Jay’s Books: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Kitchen Confidential: Adventures in the Culinary Underbelly by Anthony Bourdain 🎧 Related Episodes Unthinkable: Fine, I’ll Talk About AI; Song Exploder Exploded, Welcome to the Jumble Podcasts: Mike Birbiglia’s Working it Out, Song Exploder, Radiolab 2 Pages with MBS: Making What Matters Most: Jay Acunzo [reads] ‘Kitchen Confidential’ The Tim Ferriss Show: Managing Procrastination, Predicting the Future, and Finding Happiness with Tim Urban Free Time: 127: Protect Your Idea Factory, Build a Creative Flywheel, and Go Behind-the-Scenes of Book Publishing with Todd Henry, 014: Why It Matters to Celebrate Wins Pivot: 287: Solving Pivot Puzzles with A.J. Jacobs, 254: The Practice—On Generosity, Peculiarity, and Showing Up with Seth Godin Learn more about your ad choices. Visit megaphone.fm/adchoices

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Jay Acunzo, a vibrant content creator and entrepreneur, joins Mark Schaefer to explore strategies for staying relevant in a rapidly evolving world. They share personal anecdotes and emphasize the value of continuous learning and collaboration. The conversation transitions from tactical marketing tips to the significance of strategy and creative communication. They also highlight the transformative power of engaging with art, showcasing how active creation enhances understanding and keeps professionals ahead of the curve.

Jay Acunzo, a storyteller and consultant who helps others differentiate their messaging, shares insights on crafting signature stories. He and Mark Schaefer discuss how personal experiences can transform into impactful narratives that connect with audiences. They reveal nostalgic anecdotes, like the pizza rivalry in New Haven, and reflect on the shift from traditional brand loyalty to fostering community connections. Listeners are encouraged to refine their personal narratives, balancing entertainment and instruction to resonate effectively.

Jay Acunzo, VP of Platform for NextView Ventures, shares the importance of a clear content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. He emphasizes the failure of a product-first approach and highlights the need to prioritize the audience's needs.

Jay Acunzo, a celebrated writer and storyteller, dives into the messy art of meaningful content creation. He emphasizes asking better questions to uncover deeper truths that resonate with audiences. Jay introduces the IP Pyramid for developing unique stories and challenges the pitfalls of following conventional best practices. He advocates for measuring impact through unsolicited audience responses instead of traditional metrics. The conversation highlights the balance between data-driven insights and authentic creativity, focusing on genuine connections in storytelling.

Author and speaker Jay Acunzo discusses the importance of curiosity in marketing, emphasizing its role in idea generation and staying innovative. The podcast explores how frustration can lead to curiosity, the need for creativity in B2B marketing, and the power of asking thought-provoking questions. It also highlights the significance of cultivating curiosity within teams to drive meaningful content creation.

Mark Schaefer shares his content anxiety while Jay Acunzo discusses his strategy of starting and stopping shows. They explore transitioning content projects, maintaining passion, and balancing creativity with accountability in content creation.

Jay Acunzo, a prominent brand consultant and author, dives into the art of storytelling and creativity. He highlights lessons from influencers like Anthony Bourdain, stressing the importance of having a vision in content creation. The discussion uncovers the difference between 'good' and 'effective' storytelling and the role of mindfulness in the process. Acunzo also tackles imposter syndrome and the misconception that quality content comes from limited output, advocating for courage and consistent practice as pathways to creative fulfillment.