

How curiosity fuels marketing
Jul 15, 2024
Author and speaker Jay Acunzo discusses the importance of curiosity in marketing, emphasizing its role in idea generation and staying innovative. The podcast explores how frustration can lead to curiosity, the need for creativity in B2B marketing, and the power of asking thought-provoking questions. It also highlights the significance of cultivating curiosity within teams to drive meaningful content creation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Exploring the Relationship Between Frustration, Curiosity, and Creativity
03:15 • 15min
Exploring the Need for Creativity and Innovation in Marketing
18:21 • 2min
Exploring Standing Out and Asking Better Questions
20:40 • 4min
Exploring the Power of Curiosity and Distinct Premises in Marketing
24:44 • 5min