The Marketing Companion How curiosity fuels marketing
Jul 15, 2024
Author and speaker Jay Acunzo discusses the importance of curiosity in marketing, emphasizing its role in idea generation and staying innovative. The podcast explores how frustration can lead to curiosity, the need for creativity in B2B marketing, and the power of asking thought-provoking questions. It also highlights the significance of cultivating curiosity within teams to drive meaningful content creation.
AI Snips
Chapters
Transcript
Episode notes
Curiosity Beats Brilliance
- Creativity isn't constant brilliance; it's the consistent pursuit of curiosity.
- Ask better questions instead of chasing brilliant ideas.
Frustration Ignites Curiosity
- Jay Acunzo says frustration sparks curiosity that fuels creativity.
- Use moments of frustration to ask 'who, why, what if' and start exploring.
Empathy Grows From Personal Encounters
- Mark Schaefer learned empathy after meeting a man who'd moved through 16 elementary schools as a child.
- That story shifted Mark's judgments and made him more understanding of others' circumstances.