The Marketing Companion When to stop and start your content projects
Apr 22, 2024
Mark Schaefer shares his content anxiety while Jay Acunzo discusses his strategy of starting and stopping shows. They explore transitioning content projects, maintaining passion, and balancing creativity with accountability in content creation.
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Brogan's Stop-And-Start Habit
- Mark followed Chris Brogan and was puzzled by Brogan's habit of stopping popular projects.
- He uses that example to wrestle with when to end or continue long-running content efforts.
15-Year Content Commitment
- Mark has maintained the same blog for 15 years and the podcast for over a decade.
- He admits fear of stopping because of the momentum and audience he built over time.
Premise Over Project
- Jay argues your core premise should remain constant while formats and projects change around it.
- He treats the premise as the durable identity that