The Marketing Companion
When to stop and start your content projects
Apr 22, 2024
Mark Schaefer shares his content anxiety while Jay Acunzo discusses his strategy of starting and stopping shows. They explore transitioning content projects, maintaining passion, and balancing creativity with accountability in content creation.
34:13
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Quick takeaways
- Consider starting and stopping content projects strategically based on business objectives and personal fulfillment.
- Authenticity and personal enjoyment should drive creative projects over traditional best practices for true success.
Deep dives
Finding the Right Time to Start and Stop Content
The podcast delves into the dilemma of knowing when to commence and conclude content projects. The speakers reflect on past experiences, like following Chris Brogan's innovative approach of starting and stopping projects despite building significant momentum. They discuss personal instances of maintaining a long-standing blog and podcast, weighing the fear of stopping against the need for evolution.
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