Content Inc. - The Podcast
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Jan 26, 2015
Jay Acunzo, VP of Platform for NextView Ventures, shares the importance of a clear content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. He emphasizes the failure of a product-first approach and highlights the need to prioritize the audience's needs.
05:44
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Effective content marketing focuses on addressing the specific problems and delivering emotional benefits to the audience.
- A good content marketing mission statement should prioritize the audience's needs, articulating the problem solved and the benefit to the target audience.
Deep dives
Importance of a Content Marketing Mission Statement
A good content marketing mission statement is crucial for a successful content marketing strategy. It should clearly define the target audience, what will be delivered to them, and most importantly, the benefit or outcome for the audience. By focusing on the benefit to the audience, such as helping them live a better life or achieve specific goals, companies can create engaging content that resonates with their audience and drives results. On the other hand, ineffective mission statements often focus on what the company sells or broad business goals, failing to address the specific problem they are solving for their audience.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
