Content Inc. - The Podcast

Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}

Jan 26, 2015
Jay Acunzo, VP of Platform for NextView Ventures, shares the importance of a clear content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. He emphasizes the failure of a product-first approach and highlights the need to prioritize the audience's needs.
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