Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Content Inc. - The Podcast
The Importance of a Clear Content Marketing Mission Statement
Learn the importance of a strong content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. Expert Jay Acunzo explains common mistakes entrepreneurs make when explaining their startup's problem and highlights the significance of clearly articulating the problem and benefit to the customer.
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