Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
7 snips
Oct 13, 2025 • 5min
The Rise of the Fakes (517)
Joe shares insights from a virtual ABBA concert that blur the lines between real and fake content. He explores how audiences prioritize emotional impact over the creator's identity, whether human or AI. The rise of new AI tools reshapes content creation, posing both opportunities and ethical dilemmas. While AI-generated works grow in popularity, human-created art will still hold a special place for some. Ultimately, Joe emphasizes the importance of owning your content in an automated world, urging creators to embrace authenticity.
9 snips
Oct 6, 2025 • 5min
500 Weeks, Zero Excuses (516)
Celebrate a major milestone with reflections on consistency as a key to building trust with your audience. Discover how partnerships enhance creativity and keep the journey enjoyable. Learn why community matters more than just content, as relationships deepen listener loyalty. Explore the balance between evolving with trends while remaining true to your core message. Finally, embrace the long game—real success comes from years of dedication and commitment.
4 snips
Sep 29, 2025 • 2min
The Power of 15 Seconds (515)
Joe Pulizzi reflects on his shift from content marketing to fiction writing and beyond. He discusses Jonathan Mast's 15-second rule for clarity, highlighting the need to quickly explain how you improve people's lives. Joe shares his journey to distill his message into a powerful statement of purpose. Through a golfing anecdote, he illustrates how clarity can spark deeper conversations. The challenge? Can you convey your value in just 15 seconds or less?
27 snips
Sep 22, 2025 • 4min
Small Habits, Big Success (514)
This week, insights into small yet impactful habits take center stage. Discover how daily financial goal reviews and alignment with partners can drive success. Joe emphasizes stepping out of comfort zones, whether through networking or daily creativity. He highlights the importance of gratitude in building trust, urging listeners to embrace a service-first mindset. Each seemingly minor habit contributes to a stronger foundation for big achievements. Tune in for inspiration that can transform your approach to growth!
14 snips
Sep 15, 2025 • 5min
What Is Your Tilt?
A major shift drives the discussion, as the host reflects on moving from a content marketing identity to embracing entrepreneurship. The idea of a 'Tilt' emerges, emphasizing the importance of having a unique angle that makes one irreplaceable. The conversation unpacks how this Tilt can serve as the foundation for lasting success and wealth. Listeners are encouraged to identify their own Tilt, framing it as crucial for finding meaning and freedom in their work.
4 snips
Sep 8, 2025 • 4min
Why Feeling Broken Can Be a Sign of Mastery (512)
Feeling behind or inadequate can actually signify growth for creators. Joe shares insights from a conversation about imposter syndrome, highlighting that even top performers like golfer Bobby Jones have felt insecure despite their successes. It's a reminder that dissatisfaction can fuel progress rather than hinder it. The podcast emphasizes that the tension between our perceptions and reality is where true mastery lies. Embracing these feelings can propel you towards greatness.
20 snips
Sep 1, 2025 • 6min
Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
Fresh insights from the recent Content Entrepreneur Expo are in! Discover why meaningful replies outweigh follower counts. Learn to craft captivating premises that engage your audience. Explore how your community can collaborate on content and why breaking norms makes you unforgettable. Uncover the dangers of playing small and the power of trusting platforms over search engines. Plus, find out why taking a slower approach might be the best strategy in an AI-driven world. These lessons are game-changers for creators!
7 snips
Aug 25, 2025 • 3min
60 Days to Live Mentality
Imagine having only 60 days left to live. This thought exercise encourages you to focus on what truly matters in life and business. It’s about prioritizing relationships, meaningful projects, and cutting distractions. By aligning your daily actions with your values, you can enhance your decision-making and create lasting impact. Consider what you’d do differently if time were limited. This challenge can provide clarity and urgency—perfect for reshaping your approach to life!
9 snips
Aug 18, 2025 • 8min
The 6 Mindset Shifts That Separate Creator Winners from Quitters
Discover the six essential mindset shifts that distinguish successful creators from those who give up. Learn how setting effective goals acts as your compass. Embrace your unique style to stand out, and understand why repetition is vital for memorable branding. Uncover a daily habit that energizes your creativity and find out how your circle influences your potential. Finally, shift your perspective on selling, viewing it as a valuable service rather than a burden.
12 snips
Aug 11, 2025 • 4min
Forced Networking (for content creators)
Content creators often work in solitude, which can hinder creativity and mental health. The podcast emphasizes the importance of networking for success. It introduces three practical methods: quarterly in-person events, monthly small-group gatherings, and one-on-one coffee meetings. These strategies have proven essential for fostering connections and growing a business. The host shares personal experiences that illuminate the transformative power of networking in the content creation journey.
