Content Inc. - The Podcast

I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How to craft a clear, powerful premise that makes your audience’s eyes light up The surprising ways your community can create content with you Why breaking patterns and pushing boundaries keeps you unforgettable The trap of playing small—and how to step fully into your power Why slowing down may be the smartest move in an AI-driven world How trust platforms are beating search engines at their own game These insights hit me hard, and I think they’ll do the same for you. Listen in, take notes, and let’s rethink how we build as creators. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn]  Subscribe to the Podcast [Content Inc.]

What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask: What would I double down on? Who would I spend time with? What would I stop doing altogether? Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle. Takeaway: You don’t need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you’ll make better decisions, create more impact, and build a business—and life—that lasts. Challenge for you: Take 10 minutes today. Write down what you’d do if you only had 60 days left. Then compare it with how you’re actually spending your time. The difference will show you what needs to change. For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn]  Subscribe to the Podcast [Content Inc.]

Discover the six essential mindset shifts that distinguish successful creators from those who give up. Learn how setting effective goals acts as your compass. Embrace your unique style to stand out, and understand why repetition is vital for memorable branding. Uncover a daily habit that energizes your creativity and find out how your circle influences your potential. Finally, shift your perspective on selling, viewing it as a valuable service rather than a burden.

Content creators often work in solitude, which can hinder creativity and mental health. The podcast emphasizes the importance of networking for success. It introduces three practical methods: quarterly in-person events, monthly small-group gatherings, and one-on-one coffee meetings. These strategies have proven essential for fostering connections and growing a business. The host shares personal experiences that illuminate the transformative power of networking in the content creation journey.

Most creators are following the rules...and that’s exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don’t Chase Platforms—They Build Homes They Start Tiny They Monetize Early They’re Long-Term Obsessed They Create Signature Content They Treat It Like a Business Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Live events can be a game-changer for content creators, boosting influence and revenue. Selecting the right events is crucial; focus on smaller, niche gatherings where your ideal audience will be. Coming prepared with a networking plan helps; reach out to potential connections in advance. Overcoming discomfort is part of the process—don’t shy away from engaging with new people at every opportunity. Embracing these strategies can turn events into powerful growth engines for your brand.

Jesse Itzler reveals the magic of the Misogi Challenge, where setting one audacious goal each year is key to success. His personal goal for 2025 is to run 2025 miles, creating an intense focus on achievement. Listeners learn that an effective Misogi goal should push limits, incite fear, and be personal. The discussion encourages prioritizing one major objective over scattered ambitions, plus insights into the upcoming event dedicated to goal setting and business growth.

For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should.  There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments.  And there are four key areas that are critically important for content creators. 20% Qualified Business Income Deduction (QBI) No Tax on Tips (up to $25,000) No Tax on Overtime (within limits) 100% Bonus Depreciation This bill is a giant flashing neon sign that says: “We reward people who own things.” ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Explore the transition from traditional employment to entrepreneurial ventures. Discover how to leverage your unique skills to create intellectual property that fosters freedom and fulfillment. The discussion emphasizes the importance of shifting your focus from job dissatisfaction to building a personal brand. Understand the significance of starting small and engaging with followers for a sustainable and independent future.

Exploring the myth of constant innovation, the discussion reveals the surprising power of repetition for creators. Emphasizing that reinforcing core messages can establish trust and authority with audiences, it challenges the notion that new ideas are always necessary. Instead, it presents repetition as a strategic tool for success, encouraging creators to embrace the familiar and build on their foundation.