
Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Latest episodes

24 snips
Jun 16, 2025 • 15min
The 500 - Takeaways from 499 Episodes [Special Episode]
In this special milestone, the host reflects on their journey since 2014, unveiling valuable lessons learned along the way. They emphasize the importance of consistency in content creation, sharing hurdles faced during their podcasting journey. The discussion highlights the freedom that comes with content entrepreneurship and the significance of building relationships with an audience. Key strategies and personal anecdotes enrich the narrative, making it essential listening for aspiring content creators.

49 snips
Jun 9, 2025 • 10min
If I Had to Start Over, Here's the Plan (499)
Imagine starting from scratch! The host shares a personal plan for rebuilding after losing everything, starting with self-reflection and inventory of one’s skills and story. They explore the cathartic process of processing loss while encouraging listeners to embrace the abundance of free resources available today. Focusing on the importance of a unique niche, the discussion includes various intriguing examples, from helping marketers pivot to creating businesses that can thrive without social media. It's all about finding your special purpose!

8 snips
Jun 2, 2025 • 5min
You Can Be Greater: Belief As a Strategy (498)
Exploring the critical role of belief, the discussion emphasizes that our personal decisions shape our paths. Blaming external factors is detrimental, as it robs us of agency and empowerment. The journey toward success is challenging but fulfilling, and it's through overcoming obstacles that we truly grow. Drawing on insights from psychology and neuroscience, the importance of self-belief in achieving our goals is highlighted. Believing in oneself is key to unlocking potential and transforming dreams into reality.

20 snips
May 26, 2025 • 4min
Become a Great Creator with These Five Types of Mentors (497)
Surrounding yourself with a supportive community can make or break your journey as a creator. Discover the five essential roles crucial for success: the truth teller to keep you grounded, the super fan to cheer you on, the expert to guide you, the peer to share experiences, and the connector to expand your network. Collaboration and support are key to overcoming challenges and preventing burnout in your creative pursuits.

4 snips
May 19, 2025 • 3min
No Tilt? Here's How to Find One (496)
Explore the journey of discovering your unique purpose, or 'tilt', amidst life's chaotic activities. Embrace diverse experiences as valuable tools for self-discovery. Learn how stepping outside your comfort zone can reveal your true potential and individuality. This transformative process invites openness to who you can become, guiding you to embrace your transformative insights.

10 snips
May 12, 2025 • 5min
Singular Focus Wins Every Time (495)
Discover the secret to success through singular focus. Delve into how historical figures mastered one area before branching out, driving true innovation. For creators, multitasking is a trap—leaking energy can sabotage growth. Instead, prioritizing clarity and carefully assessing opportunities can yield sustainable results. Learn to streamline your efforts and maximize impact.

8 snips
May 5, 2025 • 3min
Do You Have the Wrong Side Hustle? (494)
The hosts explore the misconception surrounding side hustles, urging listeners to rethink their priorities. It's time to turn passion into a primary focus rather than a secondary pursuit. They emphasize taking immediate action towards what truly inspires you, rather than settling for a job you dislike. This bold shift could lead to greater fulfillment both personally and professionally.

Apr 28, 2025 • 5min
Career Longevity Is the New Retirement Plan (493)
The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose. If you’re a content creator, this is actually great news. You already have the tools to build real leverage. Here’s how: 1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours. 2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), you’re building something durable. 3. Specialize until you’re unforgettable. Be the best in a narrow category, not “pretty good” in a broad one. That makes you harder to ignore—and impossible to replace. 4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Don’t just work—build. 5. Play the long game. This is a career that doesn’t have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator. And maybe most important… 6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

4 snips
Apr 21, 2025 • 3min
What If You're Building the Wrong Business? (492)
Ever wondered if you're building the right business? It's time to reassess your path and consider what truly makes you happy. Embrace the power of alignment over mere scaling. Discover how aligning your business with your personal values can lead to authentic connections. This enlightening discussion emphasizes the freedom of rewriting your creator journey, encouraging you to prioritize meaningful engagement over busywork.

Apr 14, 2025 • 4min
The Greatest Example of Content Marketing in History (491)
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever. Three weeks ago all funding for Voice of America was discontinued. Sadly, Voice of America no longer exists. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.