Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
14 snips
Dec 1, 2025 • 3min
The Misogi Quarter (524)
Discover the transformative power of the Misogi Quarter, a focused 90-day challenge designed for creators feeling overwhelmed. Joe shares insights from his recent keynote, emphasizing the need for clarity and momentum. Learn how to choose specific goals that push your limits and strip away distractions. With a structured weekly rhythm and the support of an accountability partner, you'll cultivate the identity of someone who finishes hard tasks. Embrace this journey to gain confidence and progress!
12 snips
Nov 24, 2025 • 5min
Two-Part Belief System for Entrepreneurs (523)
This episode delves into the power of belief as a driving force for creators, showcasing how Apple's turnaround in 1997 hinged on conviction and purpose. The discussion highlights the importance of directing belief towards service to avoid drifting into ego. Personal stories from various ventures illustrate the impact of returning focus to helping others during challenging times. Ultimately, a simple yet powerful system emerges: belief is the engine, and service provides direction, offering a unique advantage in an increasingly automated world.
12 snips
Nov 17, 2025 • 4min
The Last Creator Moat Is Being Known (522)
As AI reshapes the content landscape, the strongest advantage for creators is now being genuinely known by people. With technology able to replicate voices and styles, personal connections become essential. Joe discusses the importance of shifting focus from follower counts to deep human relationships. He highlights the value of direct communication through emails and private groups, and emphasizes the need for offline interactions to build trust. Real-life examples showcase creators who excel at fostering community and personal bonds.
12 snips
Nov 10, 2025 • 5min
Please Don't Do This in 2026 (521)
In a heartfelt discussion, Joe encourages creators to focus on doing less with intention as they approach 2026. He emphasizes the importance of identifying draining habits to gain clarity. Listeners are inspired to consider what truly excites them and commit to one bold 'Misogi' goal for the first quarter. By eliminating distractions and prioritizing this singular focus, they can transform their lives and businesses. The message is clear: ruthless clarity and intentionality are key to embracing a fulfilling path forward.
12 snips
Nov 3, 2025 • 3min
3 Content Strategies Before the AI Window Closes (520)
Explore the impact of AI on content creation as Joe dives into essential strategies for staying relevant. Learn the importance of building a small, mission-driven community that thrives on shared values. Discover why revealing your creative process can add more value than content itself when everything is abundant. Lastly, Joe stresses the need to define your focus with one powerful word to maintain clarity in a crowded landscape. Embrace connection and trust as the new currency in the Age of Abundance!
19 snips
Oct 27, 2025 • 5min
Three Non-Obvious Moves for Creators Right Now (519)
Dive into innovative strategies for creators looking to thrive before AI reshapes content engagement. Discover the power of collaboration with your audience, turning them from passive consumers to active contributors. Explore the significance of physical experiences that cut through digital noise, from print newsletters to local meetups. Finally, learn how creating a shared memory layer fosters loyalty through nostalgia and recognition. These moves can help establish genuine connections that algorithms can't replicate.
22 snips
Oct 20, 2025 • 3min
Hey Content Creators: Our Three-Year Window Is Here (518)
In a world rapidly shifting toward AI-generated content, creators face a crucial three-year window to adapt. Experts at MAICON warn that traditional audience-building is at risk as devices may soon curate content for users. Joe emphasizes the importance of building trust, community, and direct audience ownership now to secure a valuable future. He urges creators to focus on authenticity and unique storytelling, highlighting that genuine human connection will outlast synthetic content. The time to act is now!
7 snips
Oct 13, 2025 • 5min
The Rise of the Fakes (517)
Joe shares insights from a virtual ABBA concert that blur the lines between real and fake content. He explores how audiences prioritize emotional impact over the creator's identity, whether human or AI. The rise of new AI tools reshapes content creation, posing both opportunities and ethical dilemmas. While AI-generated works grow in popularity, human-created art will still hold a special place for some. Ultimately, Joe emphasizes the importance of owning your content in an automated world, urging creators to embrace authenticity.
23 snips
Oct 6, 2025 • 5min
500 Weeks, Zero Excuses (516)
Celebrate a major milestone with reflections on consistency as a key to building trust with your audience. Discover how partnerships enhance creativity and keep the journey enjoyable. Learn why community matters more than just content, as relationships deepen listener loyalty. Explore the balance between evolving with trends while remaining true to your core message. Finally, embrace the long game—real success comes from years of dedication and commitment.
4 snips
Sep 29, 2025 • 2min
The Power of 15 Seconds (515)
Joe Pulizzi reflects on his shift from content marketing to fiction writing and beyond. He discusses Jonathan Mast's 15-second rule for clarity, highlighting the need to quickly explain how you improve people's lives. Joe shares his journey to distill his message into a powerful statement of purpose. Through a golfing anecdote, he illustrates how clarity can spark deeper conversations. The challenge? Can you convey your value in just 15 seconds or less?
