Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
12 snips
Nov 10, 2025 • 5min
Please Don't Do This in 2026 (521)
In a heartfelt discussion, Joe encourages creators to focus on doing less with intention as they approach 2026. He emphasizes the importance of identifying draining habits to gain clarity. Listeners are inspired to consider what truly excites them and commit to one bold 'Misogi' goal for the first quarter. By eliminating distractions and prioritizing this singular focus, they can transform their lives and businesses. The message is clear: ruthless clarity and intentionality are key to embracing a fulfilling path forward.
12 snips
Nov 3, 2025 • 3min
3 Content Strategies Before the AI Window Closes (520)
Explore the impact of AI on content creation as Joe dives into essential strategies for staying relevant. Learn the importance of building a small, mission-driven community that thrives on shared values. Discover why revealing your creative process can add more value than content itself when everything is abundant. Lastly, Joe stresses the need to define your focus with one powerful word to maintain clarity in a crowded landscape. Embrace connection and trust as the new currency in the Age of Abundance!
19 snips
Oct 27, 2025 • 5min
Three Non-Obvious Moves for Creators Right Now (519)
Dive into innovative strategies for creators looking to thrive before AI reshapes content engagement. Discover the power of collaboration with your audience, turning them from passive consumers to active contributors. Explore the significance of physical experiences that cut through digital noise, from print newsletters to local meetups. Finally, learn how creating a shared memory layer fosters loyalty through nostalgia and recognition. These moves can help establish genuine connections that algorithms can't replicate.
22 snips
Oct 20, 2025 • 3min
Hey Content Creators: Our Three-Year Window Is Here (518)
In a world rapidly shifting toward AI-generated content, creators face a crucial three-year window to adapt. Experts at MAICON warn that traditional audience-building is at risk as devices may soon curate content for users. Joe emphasizes the importance of building trust, community, and direct audience ownership now to secure a valuable future. He urges creators to focus on authenticity and unique storytelling, highlighting that genuine human connection will outlast synthetic content. The time to act is now!
7 snips
Oct 13, 2025 • 5min
The Rise of the Fakes (517)
Joe shares insights from a virtual ABBA concert that blur the lines between real and fake content. He explores how audiences prioritize emotional impact over the creator's identity, whether human or AI. The rise of new AI tools reshapes content creation, posing both opportunities and ethical dilemmas. While AI-generated works grow in popularity, human-created art will still hold a special place for some. Ultimately, Joe emphasizes the importance of owning your content in an automated world, urging creators to embrace authenticity.
23 snips
Oct 6, 2025 • 5min
500 Weeks, Zero Excuses (516)
Celebrate a major milestone with reflections on consistency as a key to building trust with your audience. Discover how partnerships enhance creativity and keep the journey enjoyable. Learn why community matters more than just content, as relationships deepen listener loyalty. Explore the balance between evolving with trends while remaining true to your core message. Finally, embrace the long game—real success comes from years of dedication and commitment.
4 snips
Sep 29, 2025 • 2min
The Power of 15 Seconds (515)
Joe Pulizzi reflects on his shift from content marketing to fiction writing and beyond. He discusses Jonathan Mast's 15-second rule for clarity, highlighting the need to quickly explain how you improve people's lives. Joe shares his journey to distill his message into a powerful statement of purpose. Through a golfing anecdote, he illustrates how clarity can spark deeper conversations. The challenge? Can you convey your value in just 15 seconds or less?
27 snips
Sep 22, 2025 • 4min
Small Habits, Big Success (514)
This week, insights into small yet impactful habits take center stage. Discover how daily financial goal reviews and alignment with partners can drive success. Joe emphasizes stepping out of comfort zones, whether through networking or daily creativity. He highlights the importance of gratitude in building trust, urging listeners to embrace a service-first mindset. Each seemingly minor habit contributes to a stronger foundation for big achievements. Tune in for inspiration that can transform your approach to growth!
14 snips
Sep 15, 2025 • 5min
What Is Your Tilt?
A major shift drives the discussion, as the host reflects on moving from a content marketing identity to embracing entrepreneurship. The idea of a 'Tilt' emerges, emphasizing the importance of having a unique angle that makes one irreplaceable. The conversation unpacks how this Tilt can serve as the foundation for lasting success and wealth. Listeners are encouraged to identify their own Tilt, framing it as crucial for finding meaning and freedom in their work.
4 snips
Sep 8, 2025 • 4min
Why Feeling Broken Can Be a Sign of Mastery (512)
Feeling behind or inadequate can actually signify growth for creators. Joe shares insights from a conversation about imposter syndrome, highlighting that even top performers like golfer Bobby Jones have felt insecure despite their successes. It's a reminder that dissatisfaction can fuel progress rather than hinder it. The podcast emphasizes that the tension between our perceptions and reality is where true mastery lies. Embracing these feelings can propel you towards greatness.
