
Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Latest episodes

Feb 10, 2025 • 4min
Finding Your Edge Position (482)
To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Feb 3, 2025 • 2min
You Are What You Think About (481)
If I ask you, where will your business be in three years, and you don’t know the answer, odds are you will not be successful. You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary. The reason we do create and write down goals is to manipulate your own thoughts. Simply put...you are what you think about all day long. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Jan 27, 2025 • 3min
Becoming AI Enhanced (480)
AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel. We need to invest now in our AI education...before it's too late. Here's how. Links: Inside Anthropic's AI Race The AI Explored Podcast ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Jan 20, 2025 • 4min
Your Personal Celebrity Side Hustle (479)
More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need a side hustle. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Jan 13, 2025 • 3min
The Anti-AI Opportunity (478)
AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this episode. Greg Isenberg's 2025 AI Predictions ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Jan 6, 2025 • 6min
2025 Predictions (477)
I have no idea what 2025 holds for us content creators, but I gave it a try anyway. In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gambling, Social Media and Bitcoin. Helpful links include: Michael Lewis Podcast Episode on Sports Gambling ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Dec 30, 2024 • 4min
How to Be Viciously Mediocre in 2025 (476)
If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create Content on Three or More Platforms Develop Content in a Highly Competitive Area Put Your Money into Bonds and Stock ETFs Lean Heavily on AI Tools to Create Your Content ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Dec 23, 2024 • 8min
Why Bitcoin and Why Now? (475)
Should you care about Bitcoin? Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures. As Bitcoin recently crossed the 100k mark, more people are talking about the cryptocurrency. Here's what you need to know. Bitcoin Bonanza Link from 2020 on Microstrategy ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Dec 16, 2024 • 6min
How to Defend Against AI Agents Hurting Your Business (474)
Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your business. But what they aren't telling you is that AI agents in the future could be out to destroy your business. Here's how you fight back. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Dec 9, 2024 • 5min
Your Why Is Holding You Back (473)
Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not. It's possible that your business why is holding you back from success. Now is the time to get a new why. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
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