Content Inc. - The Podcast

Fresh insights from the recent Content Entrepreneur Expo are in! Discover why meaningful replies outweigh follower counts. Learn to craft captivating premises that engage your audience. Explore how your community can collaborate on content and why breaking norms makes you unforgettable. Uncover the dangers of playing small and the power of trusting platforms over search engines. Plus, find out why taking a slower approach might be the best strategy in an AI-driven world. These lessons are game-changers for creators!

Imagine having only 60 days left to live. This thought exercise encourages you to focus on what truly matters in life and business. It’s about prioritizing relationships, meaningful projects, and cutting distractions. By aligning your daily actions with your values, you can enhance your decision-making and create lasting impact. Consider what you’d do differently if time were limited. This challenge can provide clarity and urgency—perfect for reshaping your approach to life!

Discover the six essential mindset shifts that distinguish successful creators from those who give up. Learn how setting effective goals acts as your compass. Embrace your unique style to stand out, and understand why repetition is vital for memorable branding. Uncover a daily habit that energizes your creativity and find out how your circle influences your potential. Finally, shift your perspective on selling, viewing it as a valuable service rather than a burden.

Content creators often work in solitude, which can hinder creativity and mental health. The podcast emphasizes the importance of networking for success. It introduces three practical methods: quarterly in-person events, monthly small-group gatherings, and one-on-one coffee meetings. These strategies have proven essential for fostering connections and growing a business. The host shares personal experiences that illuminate the transformative power of networking in the content creation journey.

Most creators are following the rules...and that's exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don't Chase Platforms—They Build Homes They Start Tiny They Monetize Early They're Long-Term Obsessed They Create Signature Content They Treat It Like a Business Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Live events can be a game-changer for content creators, boosting influence and revenue. Selecting the right events is crucial; focus on smaller, niche gatherings where your ideal audience will be. Coming prepared with a networking plan helps; reach out to potential connections in advance. Overcoming discomfort is part of the process—don’t shy away from engaging with new people at every opportunity. Embracing these strategies can turn events into powerful growth engines for your brand.

Jesse Itzler reveals the magic of the Misogi Challenge, where setting one audacious goal each year is key to success. His personal goal for 2025 is to run 2025 miles, creating an intense focus on achievement. Listeners learn that an effective Misogi goal should push limits, incite fear, and be personal. The discussion encourages prioritizing one major objective over scattered ambitions, plus insights into the upcoming event dedicated to goal setting and business growth.

For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments. And there are four key areas that are critically important for content creators. 20% Qualified Business Income Deduction (QBI) No Tax on Tips (up to $25,000) No Tax on Overtime (within limits) 100% Bonus Depreciation This bill is a giant flashing neon sign that says: "We reward people who own things." ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Explore the transition from traditional employment to entrepreneurial ventures. Discover how to leverage your unique skills to create intellectual property that fosters freedom and fulfillment. The discussion emphasizes the importance of shifting your focus from job dissatisfaction to building a personal brand. Understand the significance of starting small and engaging with followers for a sustainable and independent future.

Exploring the myth of constant innovation, the discussion reveals the surprising power of repetition for creators. Emphasizing that reinforcing core messages can establish trust and authority with audiences, it challenges the notion that new ideas are always necessary. Instead, it presents repetition as a strategic tool for success, encouraging creators to embrace the familiar and build on their foundation.