Content Inc. - The Podcast Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
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Sep 1, 2025 Fresh insights from the recent Content Entrepreneur Expo are in! Discover why meaningful replies outweigh follower counts. Learn to craft captivating premises that engage your audience. Explore how your community can collaborate on content and why breaking norms makes you unforgettable. Uncover the dangers of playing small and the power of trusting platforms over search engines. Plus, find out why taking a slower approach might be the best strategy in an AI-driven world. These lessons are game-changers for creators!
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Replies Over Vanity Metrics
- Measure replies, not followers or likes, to judge real audience value and trust.
- Low replies mean a content problem, not a growth problem.
Build A Compelling Premise
- Craft a clear premise that makes your audience's eyes light up and differentiates you.
- Use the structure: "This is a thing for people, and unlike other things for people, only we..." to define your space.
Community-Powered Reporting
- Rita McNeil-Danish trained citizens to cover events instead of hiring journalists for Signal Ohio.
- That community model created trust, saved resources, and produced more authentic content.
