Content Inc. - The Podcast The Power of 15 Seconds (515)
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Sep 29, 2025 Joe Pulizzi reflects on his shift from content marketing to fiction writing and beyond. He discusses Jonathan Mast's 15-second rule for clarity, highlighting the need to quickly explain how you improve people's lives. Joe shares his journey to distill his message into a powerful statement of purpose. Through a golfing anecdote, he illustrates how clarity can spark deeper conversations. The challenge? Can you convey your value in just 15 seconds or less?
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Career Shift And Identity Question
- Joe Pulizzi recounts his long tenure as the "content marketing guy" and how his work evolved into many directions.
- That shift left him questioning what he truly stood for and what his next act should be.
The 15-Second Wake-Up Call
- Joe describes seeing Jonathan Mast's post that demanded a 15-second explanation of value, which stopped him cold.
- That challenge forced him to simplify his message and rethink how he presents his work.
Use A Crisp 15-Second Message
- Joe simplified his tilt to a short, memorable statement: I help entrepreneurs and creators find meaning, freedom, and wealth.
- He shows that a clear 15-second message opens doors to deeper conversations.
