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Speaking Human-First
Ep 16 - Jay Acunzo: Eat the Humble Pie, Tell Better Stories
Dec 4, 2024
Jay Acunzo, a celebrated writer and storyteller, dives into the messy art of meaningful content creation. He emphasizes asking better questions to uncover deeper truths that resonate with audiences. Jay introduces the IP Pyramid for developing unique stories and challenges the pitfalls of following conventional best practices. He advocates for measuring impact through unsolicited audience responses instead of traditional metrics. The conversation highlights the balance between data-driven insights and authentic creativity, focusing on genuine connections in storytelling.
41:21
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Quick takeaways
- Focusing on resonance instead of reach can significantly enhance emotional connections and deepen audience engagement with content.
- Utilizing the IP Pyramid framework empowers creators to refine their core ideas, fostering sustained influence and impactful storytelling.
Deep dives
The Importance of Resonance over Reach
Focusing on resonance rather than reach is crucial for effectively communicating ideas. Many experts can provide similar knowledge, but what sets someone apart is their ability to convey insights in a personal and relatable way. By prioritizing how their ideas can connect with an audience emotionally, individuals can foster deeper engagement and loyalty. This perspective encourages creators to move beyond simply broadcasting their expertise and instead seek to spark genuine interest and connection.
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Discover
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