Speaking Human-First Ep 16 - Jay Acunzo: Eat the Humble Pie, Tell Better Stories
Dec 4, 2024
Jay Acunzo, a celebrated writer and storyteller, dives into the messy art of meaningful content creation. He emphasizes asking better questions to uncover deeper truths that resonate with audiences. Jay introduces the IP Pyramid for developing unique stories and challenges the pitfalls of following conventional best practices. He advocates for measuring impact through unsolicited audience responses instead of traditional metrics. The conversation highlights the balance between data-driven insights and authentic creativity, focusing on genuine connections in storytelling.
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Prioritize Resonance over Reach
- Focus on developing resonant thinking instead of chasing reach.
- Embrace humility and acknowledge the need for growth to avoid long-term stagnation.
The Commodification of Expertise
- Expertise is now commonplace, requiring more than just knowledge to stand out.
- Focus on conveying insights with a personal touch to create true resonance.
Career Pivots and Reinvention
- Jay Acunzo's career journey involved multiple pivots, from content marketing to speaking to coaching.
- He realized the importance of aligning business models with personal values and lifestyle.