4min chapter

Speaking Human-First cover image

Ep 16 - Jay Acunzo: Eat the Humble Pie, Tell Better Stories

Speaking Human-First

CHAPTER

Measuring Impact Through Unsolicited Responses

This chapter explores the significance of measuring audience impact through unsolicited responses rather than conventional metrics like likes and followers. It introduces the URR (Unsolicited Response Rate) as a crucial metric for assessing genuine engagement and fostering deeper audience connections.

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