What does it take to create content that truly stands out? Jay Acunzo, celebrated writer, speaker, and host of the "How Stories Happen" podcast, joins us to unpack the art of meaningful storytelling—in all its messy, frustrating, and euphoric parts.
Jay shares why asking better questions can lead to more impactful content and explains how challenging assumptions opens the door to creative breakthroughs. He also introduces his concept of the IP Pyramid, a framework for developing and refining your intellectual property to create truly unique and resonant stories that serve your audience and yourself.
Listen to the full episode to hear:
- How to reach deeper truths that lead to more meaningful content
- Why developing your IP is less about following templates and more about creative risk taking
- The pitfalls of following best practices too closely—and how to trust your intuition instead
- How to identify the gaps in your storytelling by identifying what truly matters to your audience
- Why embracing constraints can spark creativity and lead to breakthroughs
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