The Marketing Companion

Staying ahead of the learning curve

7 snips
Mar 24, 2025
Jay Acunzo, a vibrant content creator and entrepreneur, joins Mark Schaefer to explore strategies for staying relevant in a rapidly evolving world. They share personal anecdotes and emphasize the value of continuous learning and collaboration. The conversation transitions from tactical marketing tips to the significance of strategy and creative communication. They also highlight the transformative power of engaging with art, showcasing how active creation enhances understanding and keeps professionals ahead of the curve.
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ANECDOTE

Tormenting Children with Song

  • Mark Schaefer used to sing "Good Morning" to wake up his children.
  • They hated it and screamed at him to stop, which made him sing it more.
ADVICE

Be All In

  • Commit fully to staying relevant in your field.
  • Generalists must possess broad knowledge to guide others effectively.
INSIGHT

Targeted Tactics

  • Jay Acunzo's learning focus shifted from tactics to strategy, and now back to tactics, but from strategic thinkers.
  • He seeks specific tactics from trusted sources within mastermind groups or coffee meetings.
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