2min chapter

The Long Game cover image

Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity

The Long Game

CHAPTER

Harnessing Brand Story to Inspire Team Creativity

This chapter delves into the importance of brand storytelling and positioning as vital tools for internal inspiration and differentiation. It highlights how a software company effectively uses its core mission to enhance team creativity and engagement.

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