How Stories Happen
Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
Mar 19, 2025
Dive into the art of public speaking as both a strategic marketing tool and a pathway for personal growth. Discover how to conquer your fears, prepare effectively, and align your message with business goals. Learn the importance of crafting compelling speeches by emphasizing strong arguments and narrative structure. Whether you're a seasoned speaker or just starting out, gain insights to refine your delivery and resonate with your audience.
30:27
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Quick takeaways
- Approaching public speaking as a strategic marketing tool enhances audience engagement by framing speeches as persuasive arguments for change.
- Confidence in public speaking is cultivated through practice and preparation, enabling speakers to adapt effectively in unexpected situations.
Deep dives
The Strategy Behind Public Speaking
Public speaking should be approached strategically to maximize its impact on marketing and engagement. By viewing a speech as an argument for change, speakers can connect with the audience more effectively, transitioning from their initial state to a desired outcome by the end of the talk. This strategic perspective emphasizes the importance of developing signature talks that are not just one-off efforts but serve as core components of a broader messaging and branding strategy. The ability to internalize and perform these talks confidently can transform how speakers present their ideas, fostering stronger connections with their audience.
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