How Stories Happen with Jay Acunzo Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
Mar 19, 2025
Dive into the art of public speaking as both a strategic marketing tool and a pathway for personal growth. Discover how to conquer your fears, prepare effectively, and align your message with business goals. Learn the importance of crafting compelling speeches by emphasizing strong arguments and narrative structure. Whether you're a seasoned speaker or just starting out, gain insights to refine your delivery and resonate with your audience.
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Overcoming Fear of Public Speaking
- Rehearse your speech at full volume and speed, like a real performance, until it's internalized.
- Create additional speaking opportunities, like videos or podcasts, to build confidence.
Pricing Your Speaking Engagements
- Differentiate between "pipeline" gigs (for lead generation) and "backstop" gigs (one-time value capture).
- Start charging $2,500 minimum, or $5,000 if established, but not solely focused on speaking income.
Creating an Effective Speaker Page
- Prioritize video clips of your talks on your speaker page to build trust with potential clients.
- Include strong speech blurbs with branded titles, practical subtitles, descriptions, and takeaways.
