#53888
Mentioned in 1 episodes
Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
Book • 2018
In 'Talk Triggers,' Jay Baer and Daniel Lemin provide a comprehensive strategy for generating word-of-mouth marketing.
The book emphasizes the importance of creating unique and remarkable customer experiences, known as 'talk triggers,' which compel customers to share their experiences with others.
It outlines the four criteria for effective talk triggers (remarkable, relevant, reasonable, and repeatable) and the five types of talk triggers (talkable empathy, usefulness, generosity, speed, and attitude).
The authors use real-world examples, such as The Cheesecake Factory's extensive menu and Hilton DoubleTree's warm cookies, to illustrate how businesses can differentiate themselves and encourage customer conversations.
The book emphasizes the importance of creating unique and remarkable customer experiences, known as 'talk triggers,' which compel customers to share their experiences with others.
It outlines the four criteria for effective talk triggers (remarkable, relevant, reasonable, and repeatable) and the five types of talk triggers (talkable empathy, usefulness, generosity, speed, and attitude).
The authors use real-world examples, such as The Cheesecake Factory's extensive menu and Hilton DoubleTree's warm cookies, to illustrate how businesses can differentiate themselves and encourage customer conversations.
Mentioned by
Mentioned in 1 episodes
Recommended by Petra Zink for its insights on creating memorable experiences that generate word-of-mouth marketing.
17. Petra Zink on Communicating Your Personal Brand
Recommended by Erik Hatterscheidt to help identify what makes a business talkable and enhances word-of-mouth marketing.
71. Top 10 Marketing Books For Tourism Operators
