Douglas Burdett

Douglas Burdett, a seasoned podcast host known for The Marketing Book Podcast, reunites from retirement with Mark Schaefer to discuss his latest book, "Audacious." They highlight the need for audacity over mere competence in a world dominated by AI, insisting that marketers must unleash their creativity. Topics range from the vitality of user-generated content to the emotional power of awe in marketing. Mark emphasizes the importance of storytelling, even in B2B spaces, and advocates for empowering communities and employees to advocate authentically.