We must disrupt marketing now

Marketing Rebellion by Mark W. Schaefer challenges traditional marketing strategies and offers insights into how businesses can adapt to connect with modern consumers. It emphasizes the importance of building genuine, human connections in a digital age and explores the power shift from companies to consumers. The book provides actionable steps for businesses to focus on customer experiences and advocacy.

In 'Talk Triggers,' Jay Baer and Daniel Lemin provide a comprehensive strategy for generating word-of-mouth marketing. The book emphasizes the importance of creating unique and remarkable customer experiences, known as 'talk triggers,' which compel customers to share their experiences with others. It outlines the four criteria for effective talk triggers (remarkable, relevant, reasonable, and repeatable) and the five types of talk triggers (talkable empathy, usefulness, generosity, speed, and attitude). The authors use real-world examples, such as The Cheesecake Factory's extensive menu and Hilton DoubleTree's warm cookies, to illustrate how businesses can differentiate themselves and encourage customer conversations.

In 'Contagious: Why Things Catch On,' Jonah Berger explains that the popularity of products, ideas, and behaviors is driven by six key principles: social currency, triggers, emotion, public visibility, practical value, and stories. Berger argues that word of mouth, rather than traditional advertising, is the primary force behind making things popular. He provides case studies, real-world examples, and research findings to support these principles, which can be applied to various fields including marketing, social causes, and political campaigns. The book emphasizes that contagious content can spread through everyday conversations rather than relying on socially influential individuals.