Petra Zink, a dynamic coach and speaker from Brisbane, dives into the world of personal branding. She emphasizes its necessity for career success and shares how effective public speaking acts as a catalyst for building connections. Petra discusses transforming fear into confidence through practice and the power of morning routines to enhance performance. She also highlights the role of non-verbal communication in projecting a strong personal brand, urging listeners to craft authentic narratives that stand out in a competitive landscape.
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question_answer ANECDOTE
From Hard Work to Communication
Petra realized hard work alone didn't get her promotions or salary raises.
Moving into recruitment forced her to communicate her value and helped her develop personal branding skills.
insights INSIGHT
Personal Brand Is Your Reputation
Your personal brand is essentially your reputation and how others perceive your value.
Controlling this perception helps you achieve your goals and stand out.
volunteer_activism ADVICE
Project Your Brand on Stage
Clarify how you want to be perceived and what your audience needs from your talk.
Adjust your style, language, and body language accordingly to authentically convey your personal brand.
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The Complete Guide to Creating Customers with Word of Mouth
Daniel Lemin
Jay Baer
In 'Talk Triggers,' Jay Baer and Daniel Lemin provide a comprehensive strategy for generating word-of-mouth marketing. The book emphasizes the importance of creating unique and remarkable customer experiences, known as 'talk triggers,' which compel customers to share their experiences with others. It outlines the four criteria for effective talk triggers (remarkable, relevant, reasonable, and repeatable) and the five types of talk triggers (talkable empathy, usefulness, generosity, speed, and attitude). The authors use real-world examples, such as The Cheesecake Factory's extensive menu and Hilton DoubleTree's warm cookies, to illustrate how businesses can differentiate themselves and encourage customer conversations[1][2][4].
Influence
The Psychology of Persuasion
Robert Cialdini
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Here we are at episode seventeen of the Presentation Boss Podcast! Thomas' birthday is on the 17th! This episode we have a conversation with Petra Zink who is from right here in Brisbane and interested in the future of work. She's a speaker, consultant and super knowledgeable about personal branding. Kate has followed her work for a long time and we knew she'd have some great content for this podcast. Plus, she has a fantastic Austrian accent!
About Our Guest
Petra Zink is a coach, speaker and educator on all things career and personal development, branding, high performance and innovation. She helps companies and senior professionals to build strong businesses and careers by building a sustainable brand.
She combines ten years experience in brand and product marketing with five years in recruitment and is now working with individuals and teams on building and managing their personal branding both online and offline for maximum impact in their role today but also for their careers of tomorrow.
What You'll Learn
• Why personal branding is even important
• The difference between working hard, and being able to prove your value
• How public speaking can be one of the most effective forms of meeting people
• The reasons building a profile can become a conversation starter
• How the way you speak is connected to your personal brand
• The considerations you need to know for projecting your personal brand from stage
• How Petra defines preparation and practise to build skills
• What it is you need to be able to communicate
• A brilliant method of self-evaluating your own presentations or speeches
Mentioned In The Show
• Petra's Podcast, We R Future: https://www.werfuture.com/
• Influence: The Psychology of Persuasion by Robert B Cialdini: https://www.robertcialdinibf.com/
• Talk Trigger by Jay Baer: https://www.jaybaer.com/talk-triggers
• Crystal LinkedIn extension: https://www.crystalknows.com/
• First Time Facilitator Podcast: https://www.firsttimefacilitator.com/credibility-petra-zink-episode-48/
• Building a StoryBrand Podcast: https://buildingastorybrand.com/blog/#
Resources and Links
• Petra Zink's website: https://www.impaccct.com/
• Petra Zink on LinkedIn: https://www.linkedin.com/in/petrazink/
• Email the podcast: podcast@presentationboss.com.au
• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/
• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/
• Presentation Boss on facebook: https://www.facebook.com/presentationboss/
• Presentation Boss on LinkedIn:
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