17. Petra Zink on Communicating Your Personal Brand

Aug 20, 2019

Petra Zink, a dynamic coach and speaker from Brisbane, dives into the world of personal branding. She emphasizes its necessity for career success and shares how effective public speaking acts as a catalyst for building connections. Petra discusses transforming fear into confidence through practice and the power of morning routines to enhance performance. She also highlights the role of non-verbal communication in projecting a strong personal brand, urging listeners to craft authentic narratives that stand out in a competitive landscape.

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ANECDOTE

From Hard Work to Communication

Petra realized hard work alone didn't get her promotions or salary raises.
Moving into recruitment forced her to communicate her value and helped her develop personal branding skills.

INSIGHT

Personal Brand Is Your Reputation

Your personal brand is essentially your reputation and how others perceive your value.
Controlling this perception helps you achieve your goals and stand out.

ADVICE

Project Your Brand on Stage

Clarify how you want to be perceived and what your audience needs from your talk.
Adjust your style, language, and body language accordingly to authentically convey your personal brand.

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Here we are at episode seventeen of the Presentation Boss Podcast! Thomas' birthday is on the 17th! This episode we have a conversation with Petra Zink who is from right here in Brisbane and interested in the future of work. She's a speaker, consultant and super knowledgeable about personal branding. Kate has followed her work for a long time and we knew she'd have some great content for this podcast. Plus, she has a fantastic Austrian accent! About Our Guest Petra Zink is a coach, speaker and educator on all things career and personal development, branding, high performance and innovation. She helps companies and senior professionals to build strong businesses and careers by building a sustainable brand. She combines ten years experience in brand and product marketing with five years in recruitment and is now working with individuals and teams on building and managing their personal branding both online and offline for maximum impact in their role today but also for their careers of tomorrow. What You'll Learn • Why personal branding is even important • The difference between working hard, and being able to prove your value • How public speaking can be one of the most effective forms of meeting people • The reasons building a profile can become a conversation starter • How the way you speak is connected to your personal brand • The considerations you need to know for projecting your personal brand from stage • How Petra defines preparation and practise to build skills • What it is you need to be able to communicate • A brilliant method of self-evaluating your own presentations or speeches Mentioned In The Show • Petra's Podcast, We R Future: https://www.werfuture.com/ • Influence: The Psychology of Persuasion by Robert B Cialdini: https://www.robertcialdinibf.com/ • Talk Trigger by Jay Baer: https://www.jaybaer.com/talk-triggers • Crystal LinkedIn extension: https://www.crystalknows.com/ • First Time Facilitator Podcast: https://www.firsttimefacilitator.com/credibility-petra-zink-episode-48/ • Building a StoryBrand Podcast: https://buildingastorybrand.com/blog/# Resources and Links • Petra Zink's website: https://www.impaccct.com/ • Petra Zink on LinkedIn: https://www.linkedin.com/in/petrazink/ • Email the podcast: podcast@presentationboss.com.au • The Presentation Boss Podcast: https://presentationboss.com.au/podcast/ • Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/ • Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/ • Presentation Boss on facebook: https://www.facebook.com/presentationboss/ • Presentation Boss on LinkedIn: