Jay Baer, a digital marketing and customer experience expert with over 25 years of experience, shares invaluable insights into 'Talk Triggers'—strategic tools for sparking word of mouth. He discusses the power of memorable customer experiences and personal brands that stand out. Baer emphasizes that good storytelling doesn’t require grandeur; even ordinary moments can evoke powerful narratives. Listeners will learn why mastering presentation skills is crucial for capturing audience engagement and creating lasting impressions.
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question_answer ANECDOTE
Selling Budweiser.com for Beer
Jay Baer sold the domain name Budweiser.com for 50 cases of beer in 1993.
This quirky start highlights his early involvement in the internet and marketing.
insights INSIGHT
Speaking Is Business and Art
Speaking success requires more than delivering a good speech.
The speaking business demands understanding client dynamics and is as much a business as an art.
volunteer_activism ADVICE
Master Persuasive Presentation
Learn to present ideas succinctly and persuasively for lasting impact.
Verbal communication has become more important than ever with rising audio and video usage.
Get the Snipd Podcast app to discover more snips from this episode
In this book, Bill Bryson embarks on a journey to understand and explain the vast expanse of scientific knowledge, from the origins of the universe to the development of modern science. He explores various fields such as astronomy, physics, chemistry, biology, geology, and anthropology, making complex concepts clear and entertaining for the layman. Bryson's approach is informal and chatty, filled with wit and anecdotes about the scientists and their discoveries. The book is structured chronologically, helping readers understand how each scientific discovery led to the next, and it highlights both the achievements and the failures of scientists throughout history[1][2][4].
Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
Daniel Lemin
Jay Baer
In 'Talk Triggers,' Jay Baer and Daniel Lemin provide a comprehensive strategy for generating word-of-mouth marketing. The book emphasizes the importance of creating unique and remarkable customer experiences, known as 'talk triggers,' which compel customers to share their experiences with others. It outlines the four criteria for effective talk triggers (remarkable, relevant, reasonable, and repeatable) and the five types of talk triggers (talkable empathy, usefulness, generosity, speed, and attitude). The authors use real-world examples, such as The Cheesecake Factory's extensive menu and Hilton DoubleTree's warm cookies, to illustrate how businesses can differentiate themselves and encourage customer conversations[1][2][4].
Listen in, bosses, to episode fifty-two of the Presentation Boss Podcast. We love speaking with people who are great at speaking and love speaking. We were lucky enough to be introduced to today's guest and suggested to have him on our podcast. He already hosts one of Kate and Thomas' favourite podcasts and has been mentioned by a few of our previous guests.
This was another episode where we had to edit out longer pauses of Kate and Thomas being very lost in thought and concentration with the value and ideas that Jay Baer was bringing. He specialises in customer experience, marketing and of course, talk triggers. We have a few laughs along the way and you'll definitely find value here too.
About Our Guest
Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies
His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.
He's also an avid tequila collector, and a certified barbecue judge.
What You'll Learn
• Why the ability to present well is so important
• What Jay Baer means by a 'Talk Trigger'
• The importance of being known for one thing
• How being good enough at speaking isn't good enough to continue speaking
• Why good stories aren't necessarily big stories
• Interesting lessons and learnings from reverse-engineering signature stories
• As your professional speaking progresses, is content or delivery more important
Mentioned In The Show
• Jay Baer's talktriggers.com
• Jay Baer's convinceandconvert.com
• Jay Baer's jaybaer.com
• Jay Baer's podcast Standing Ovation
• The Presentation Boss Podcast episode 44 with Phil M Jones
• The Presentation Boss Podcast episode 32 with Matthew Dicks
Resources and Links
• Email us: podcast@presentationboss.com.au
• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/
• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/
• Presentation Boss on facebook: https://www.facebook.com/presentationboss/
• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss
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