Katelyn Bourgoin, founder of Customer Camp and writer of the popular newsletter 'Why We Buy,' shares her insights on crafting compelling social media content. She relates her writing techniques to chocolate-covered almonds, emphasizing the balance of engaging hooks and valuable insights. Katelyn discusses the risks of large accounts and reflects on lessons learned from her cohort program launch, particularly the shift from sensationalism to meaningful engagement. She also touches on the distinctions between fandoms and cults, unpacking their appeal to different audiences.

Katelyn Bourgoin, founder of Customer Camp and writer of the popular buyer psychology newsletter 'Why We Buy,' shares her expertise in crafting engaging content. She discusses her unique approach to short-form writing, likening it to chocolate-covered almonds—engaging yet substantial. Katelyn highlights the risks of growing social media accounts too large and reflects on lessons learned from her recent cohort launch. She also explores how identifying a 'villain' can deepen brand engagement and the importance of authenticity in building community.

In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.In this episode, you’ll learn:Tips and strategies for acquiring more usersA subtle mindset shift to make your marketing more effectiveWhat content should be free, and what should be paid forWhy Katelyn transitioned away from launches and coursesLinks & ResourcesEpisode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure BusinessApril DunfordNathan Barry: AuthorityKatelyn Bourgoin’s LinksCustomer CampFollow Customer Camp on TwitterThe Why We Buy newsletterJobs-to-be-DoneThe Trigger TechniqueTwitter thread about The Trigger TechniqueFollow Katelyn on Twitter

Katelyn Bourgoin, an entrepreneur and creator of the Why We Buy newsletter, shares her journey from launching her newsletter to approaching $1M in revenue. She reveals how focusing on what works and strategic audience segmentation fueled her subscriber growth. Katelyn discusses the innovative ‘Friyay’ interactive newsletter and elaborates on using AI tools to enhance engagement. She also touches on balancing sponsorship with quality content, offering insights into her marketing strategies that drive sustained success.

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Katelyn's newsletter: https://customercamp.co/whywebuy/Katelyn's Twitter: https://twitter.com/KateBourBarnum Reddit ads: https://imgur.com/a/BsCwx7nBarnum Reddit ads results: https://imgur.com/a/iEB4W79Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list