
Creator Science
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Jun 25, 2024
Katelyn Bourgoin, founder of Customer Camp and writer of the popular newsletter 'Why We Buy,' shares her insights on crafting compelling social media content. She relates her writing techniques to chocolate-covered almonds, emphasizing the balance of engaging hooks and valuable insights. Katelyn discusses the risks of large accounts and reflects on lessons learned from her cohort program launch, particularly the shift from sensationalism to meaningful engagement. She also touches on the distinctions between fandoms and cults, unpacking their appeal to different audiences.
01:04:35
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Quick takeaways
- Craft engaging social media posts like 'chocolate-covered almonds'
- Utilize villain identification in branding for strong audience engagement
Deep dives
Client Services as a Revenue Source
Starting with client services as a creator is a common path before expanding to digital products and memberships. Client services, when executed effectively, can offer quicker revenue growth. The key challenge lies in designing the business for income scaling without linearly increasing the time commitment.
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