#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

144 snips

Jun 25, 2024

Katelyn Bourgoin, founder of Customer Camp and writer of the popular newsletter 'Why We Buy,' shares her insights on crafting compelling social media content. She relates her writing techniques to chocolate-covered almonds, emphasizing the balance of engaging hooks and valuable insights. Katelyn discusses the risks of large accounts and reflects on lessons learned from her cohort program launch, particularly the shift from sensationalism to meaningful engagement. She also touches on the distinctions between fandoms and cults, unpacking their appeal to different audiences.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ADVICE

Social Media Content Strategy

Treat social media posts like chocolate-covered almonds, with enticing hooks and satisfying endings.
The main content is the nutritious almond; the hook and ending are the chocolate that draws people in.

INSIGHT

The Importance of a Satisfying Ending

Satisfying endings to social media posts create a reward loop, increasing the likelihood of future engagement.
Without a satisfying payoff, users may not feel triggered to engage with your content again.

INSIGHT

Familiarity Bias and Large Accounts

Large audiences develop familiarity bias, preferring familiar content creators.
This allows creators with established trust to get away with lower quality content over time.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Atomic Habits

James Clear

Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].

The War of Art

Break Through the Blocks and Win Your Inner Creative Battles

Steven Pressfield

In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.

Hooked

How to Build Habit-Forming Products

Nir Eyal

In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.