Creator Science

#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

Jun 25, 2024

01:04:35

Snipd AI

Guest Katelyn Bourgoin shares insights on short form writing, treating content like a chocolate covered almond, risks of account growth, and lessons from her recent cohort program launch. The podcast explores engaging social media posts, audience awareness levels, branding villains, and the psychology of selling courses.

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Quick takeaways

Craft engaging social media posts like 'chocolate-covered almonds'

Utilize villain identification in branding for strong audience engagement

Implement fast action pricing strategies for course launches

Deep dives

Client Services as a Revenue Source

Starting with client services as a creator is a common path before expanding to digital products and memberships. Client services, when executed effectively, can offer quicker revenue growth. The key challenge lies in designing the business for income scaling without linearly increasing the time commitment.

The Psychology of Selling Courses vs Products

03:07

Content is a Chocolate Covered Almond

01:43

Quality Over Quantity in Content Creation Strategy

02:11

Attracting Audiences with Awareness Levels of Content

02:06

Intro

2min

Insights into successful social content creation and lessons from a recent launch

5min

Crafting Engaging Social Media Posts with Chocolate-Covered Almonds

12min

Efficiency in Social Content Creation and Audience Awareness Levels

5min

Content Creation, Social Media Strategies, and Branding Villains

18min

Exploring Fandom, Cults, and Creating a Villain in Content

3min

Psychology of Selling Courses and Optimism in Purchases

16min

Insights on B2B creators and audience burnout on social platforms

4min

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.

So in this episode, you'll learn