Creator Science

#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

Jun 25, 2024

Katelyn Bourgoin, founder of Customer Camp and writer of the popular newsletter 'Why We Buy,' shares her insights on crafting compelling social media content. She relates her writing techniques to chocolate-covered almonds, emphasizing the balance of engaging hooks and valuable insights. Katelyn discusses the risks of large accounts and reflects on lessons learned from her cohort program launch, particularly the shift from sensationalism to meaningful engagement. She also touches on the distinctions between fandoms and cults, unpacking their appeal to different audiences.

01:04:35

Creator website

Episode guests

Katelyn Bourgoin

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Highlights

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Episode notes

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Quick takeaways

Craft engaging social media posts like 'chocolate-covered almonds'

Utilize villain identification in branding for strong audience engagement

Implement fast action pricing strategies for course launches

Deep dives

Client Services as a Revenue Source

Starting with client services as a creator is a common path before expanding to digital products and memberships. Client services, when executed effectively, can offer quicker revenue growth. The key challenge lies in designing the business for income scaling without linearly increasing the time commitment.

The Psychology of Selling Courses vs Products

03:07

The Power of a Satisfying Ending

04:09

Attracting Audiences with Awareness Levels of Content

02:06

Focus on Timeless Marketing Foundations

02:31

Intro

2min

Crafting Engaging Social Media Content

17min

Navigating Content Strategy: Efficiency, Awareness, and Audience Engagement

5min

Balancing Content Strategy and Authenticity

18min

Exploring the Line Between Fandom and Cults

3min

Understanding Buyer Psychology and Course Engagement

16min

Navigating B2B Content Creation and Audience Burnout

4min

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.

So in this episode, you'll learn