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18min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Balancing Content Strategy and Authenticity
This chapter delves into the analogy of content types within a business, contrasting light, engaging materials with substantial, informative content. It emphasizes the responsibility of entrepreneurs to remain authentic while navigating challenges in the digital landscape and highlights strategies to foster engagement on various platforms. The discussion also reveals the importance of recognizing and addressing personal experiences in crafting unique content that resonates with audiences amidst prevalent misinformation.
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