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16min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Understanding Buyer Psychology and Course Engagement
This chapter explores the impact of optimism on buyer behavior, particularly in the context of online courses and SaaS products. It addresses the challenges course creators face in ensuring engagement and completion, while emphasizing the need for clear commitments and accountability. Additionally, the chapter reflects on strategies for improving participant experience and marketing success during course launches.
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