Exploring the Line Between Fandom and Cults

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. 

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. 

So in this episode, you'll learn

• Katelyn's approach to short form writing
• Why she treats her content like a chocolate covered almond
• The risk that comes with accounts getting too big
• And what she would do differently the next time she launches her cohort program

Full transcript and show notes

Katelyn's Twitter / Unignorable / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #157: Phill Agnew

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