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17min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Crafting Engaging Social Media Content
This chapter explores the art of writing effective social media content using psychological triggers and methodical techniques. The discussion focuses on the importance of captivating hooks and satisfying conclusions, while emphasizing the need for valuable, educational insights. It also reflects on strategic decisions made during a recent cohort launch, highlighting the shift from sensationalism to deep engagement with a targeted audience.
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