Nathan Barry Archive 070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
65 snips
May 9, 2022 AI Snips
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Being Less Wrong
- The goal of marketing and business is to be less wrong faster, not always to be right.
- This requires customer insights and avoiding the "right way" according to innovation gurus.
Vandeve's Rise and Fall
- Katelyn Bourgoin built and sold a consulting company after her venture-backed startup, Vandeve, failed.
- Vandeve, a professional network for women, excelled at user acquisition but struggled with retention.
Beyond Personal Experience
- Don't solely rely on your own experience when building products; customer research is crucial.
- Nathan Barry realized he needed user research after his creator experience became outdated.