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070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These

Nathan Barry Archive

CHAPTER

Scaling Scales

i thought when we started out, like to kind of go back a little bit in the story, it started as an skill hopping network for people more broadly. And then i did what told to do when you're starting a new company and you go through an accelerator programme, they say, go out and do customr discovery. What i saw in the pattern was it seemed to be that women were really more excited about this. But again, i didn't have the language to understand what it was they really wanted. It was like, well, they want a kind of showcase or exper tea t so like, maybe we can start like a network that allows them to do that.

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