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Growth In Reverse
Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
Feb 26, 2025
Katelyn Bourgoin, an entrepreneur and creator of the Why We Buy newsletter, shares her journey from launching her newsletter to approaching $1M in revenue. She reveals how focusing on what works and strategic audience segmentation fueled her subscriber growth. Katelyn discusses the innovative ‘Friyay’ interactive newsletter and elaborates on using AI tools to enhance engagement. She also touches on balancing sponsorship with quality content, offering insights into her marketing strategies that drive sustained success.
52:33
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Quick takeaways
- Katelyn Bourgoin's strategy focuses on minimizing effort by leveraging predictable sales through targeted flash sales to her newsletter segments.
- Audience segmentation plays a crucial role in enhancing engagement and conversion rates, significantly boosting sales for her digital products.
Deep dives
Caitlin Burgoyne's Business Journey
Caitlin Burgoyne, founder of the Why We Buy newsletter, began her journey in late 2020 and quickly achieved impressive revenue growth. By scaling her operations, she reached approximately $1 million in revenue in 2024 and aims to double that by 2025, targeting $2 million. Her strategy includes focusing on predictable sales rather than just monthly recurring revenue, which she associates with continual work in content creation. Caitlin's approach emphasizes minimizing effort while maximizing output, reflecting her desire to become 'lazier' in managing her expanding business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode