Katelyn Bourgoin, an entrepreneur and creator of the Why We Buy newsletter, shares her journey from launching her newsletter to approaching $1M in revenue. She reveals how focusing on what works and strategic audience segmentation fueled her subscriber growth. Katelyn discusses the innovative ‘Friyay’ interactive newsletter and elaborates on using AI tools to enhance engagement. She also touches on balancing sponsorship with quality content, offering insights into her marketing strategies that drive sustained success.
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Smoothing Revenue
Smooth out revenue spikes with monthly recurring flash sales.
Segment your audience and offer sales to one-third each month.
insights INSIGHT
Personalized Welcome Sequences
Paid subscribers are segmented based on their needs for personalized welcome sequences.
This doubled digital product sales, but offering limited-time promotions will further increase conversions.
"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin
Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.
Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.
Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.
That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.
Growth In Reverse (Newsletter Growth & Email Marketing)