"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin
Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.
Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.
Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.
That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.
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KEY TAKEAWAYS
- Katelyn’s newsletter journey: from launch to nearly $1M revenue
- The strategy behind using flash sales to smooth out revenue spikes
- How Katelyn segments her audience for more targeted sales
- The mix of paid and organic growth strategies fueling Why We Buy
- Why repurposing content is key (and how Katelyn does it effortlessly)
- AI-powered tools Katelyn is building to help businesses craft better messaging
- Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
- The balance between sponsorships and product revenue
- ...and much more!
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Thanks to Tim Forkin for editing these episodes.
