9min chapter

Growth In Reverse cover image

Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin

Growth In Reverse

CHAPTER

Evolving Customer Engagement with AI

This chapter delves into the development of a lead magnet that acts as a customer ranking tool, enhancing business focus on valuable customer segments. The speakers discuss the transformation of service-based businesses through AI technologies, moving towards automated solutions that provide significant customer value. Personal insights are shared regarding content creation challenges and the introduction of a pro tier for a product aimed at increasing user engagement.

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