Growth In Reverse (Newsletter Growth & Email Marketing)

The hosts reflect on their six-month journey of podcasting, revealing successes and challenges along the way. They discuss the minimal impact on newsletter growth but emphasize the deep relationships fostered through audio engagement. Insights into audience metrics highlight effective content strategies, while lessons learned provide tips for aspiring podcasters. The importance of authentic promotion and integration with newsletters is explored, encouraging creators to start small and build trust with their audience.

Creators are flocking to Substack, but is it the right choice? The discussion delves into the platform's shift from a simple newsletter tool to a robust creator ecosystem, highlighting its appealing features and potential pitfalls. With insights on financial incentives like the Creator Fund and Substack's revenue model, the hosts explore the balance between benefits and risks. They address concerns about data control, subscriber quality, and platform dependency, making it essential for creators to weigh their options carefully.

Chenell Basilio shares her whirlwind experience of launching a 30-day pop-up newsletter aimed at boosting subscriber growth. Discover how she deftly coordinated with 30 creators and handled daily challenges while fostering engagement. Learn about innovative giveaway strategies that significantly expanded her reach and the surprising effectiveness of a private podcast feed as a reward. Insights into what worked, what didn’t, and the lessons learned from this intense growth initiative provide valuable takeaways for aspiring newsletter creators.

Olly Richards, founder of Storylearning.com, transformed from a broke jazz musician into a multi-million dollar mentor, amassing over 18,000 subscribers via a viral Google Doc. He shares how he converted simple documents into powerful revenue streams, leveraging innovative email marketing and authentic content. Olly discusses the balance between meaningful engagement and virality, the transformative role of personal branding in an AI-driven world, and effective strategies for monetizing audience growth.

The hosts roast a newsletter about podcast discovery, calling out its design flaws and lack of engagement. They emphasize the importance of humanizing brands and personalizing content to connect better with audiences. Insights on audience segmentation reveal how to boost engagement and ad relevance. Discussions on navigating cluttered newsletters and optimizing design for user experience are packed with actionable strategies. Plus, tips on leveraging surveys for better content and fostering unique subscriber relationships make this a must-listen.

Get an insider's look at a thrilling initiative that drove over 2,600 newsletter signups! Discover how a lucrative $8,000 giveaway fuels engagement and shares insights on combating LinkedIn slump. Delve into the creativity behind structuring prizes to attract a diverse audience and the innovative strategies for boosting referrals. Hear real-time experiments and tactics aimed at enhancing content on Substack and building community connections. Join a vibrant discussion on optimizing welcome emails and maintaining momentum for maximum growth!

Get 30 proven strategies to grow and optimize your email list FREE >>In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own newsletter strategy today. If you're looking for real-world examples, simple execution, and no-fluff tactics that get results, this one’s for you.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhat 30 Days of Growth is and WHY Chenell launched it as a daily pop-up newsletter and podcastJason Resnick’s “4-hour email” strategy that boosted his engaged subscriber rate by 40%Eddie Shleyner's social proof avalanche: how powerful testimonials alone drove conversionsThe comment-to-growth hack that helped Tom Orbach gain over 650 subscribers from one postThe $1.2M Google Doc: How Olly Richards turned a free resource into a massive growth and revenue machineAmy Nelson’s “speaking circuit strategy” and how she gained 1,000+ subscribers from a single virtual eventGROWTH LEVERS & LINKS MENTIONEDGet 30 proven strategies to grow and optimize your email list FREE >>Jason Resnick's 30 Days of Growth LeverTom Orbach's 30 Days of Growth LeverOlly Richards' 30 Days of Growth LeverAmy Nelson's 30 Days of Growth Lever'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

Get 30 proven strategies to grow and optimize your email list FREE >>We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhy social platforms aren't cutting it anymore—and why we're bullish on collaborationsThe basic newsletter swap (and why it's still effective)Creative cross-promo formats beyond the typical swap—articles, email courses, and moreThe Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribersWhy adjacent audiences are the sweet spotThe myth of audience size: why alignment > numbersChenell's horror story: zero subscribers from a 4K list cross-promoCo-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subsCJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribersHow to keep collab partners happy (especially if things don’t go as planned)The no-BS guide to tracking your collab resultsTools, systems, and blurb templates that’ll save you time and headaches DEEP DIVES & LINKS MENTIONEDCJ Gustafson's Mostly Metrics Deep DiveMaja Voje websitePat Walls Deep DiveAlex Garcia Deep Dive'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

Get ready for a fiery roast featuring three newsletters! Each one struggles with clarity, audience targeting, and effective onboarding. Discover how a European products newsletter misses the mark on credibility. Dive into the challenges faced by an AI-focused newsletter, where the messaging might be too complex. Lastly, a procrastination-themed newsletter raises questions about engagement and focus. Tune in for valuable lessons on optimizing content, refining audience strategies, and enhancing overall newsletter impact!

Discover the key to skyrocketing newsletter growth: invaluable content. Learn how the 'IV Content' framework can transform your strategy by prioritizing quality over gimmicks. Explore categories of content that drive engagement, featuring insights from successful creators. Creative collaborations and audience involvement emerge as secret weapons in building community and credibility. Get inspired by standout examples and innovative techniques that make newsletters share-worthy and subscription-worthy. Elevate your newsletter approach significantly!