Growth In Reverse (Newsletter Growth & Email Marketing) From Tweets to 70k: How Jesse "Accidentally" Built a Newsletter of 70k Subscribers
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Jun 18, 2025 
Join Jesse J. Anderson, known as ADHD Jesse, as he shares his journey from a full-time job to creating the Extra Focus newsletter with 70,000 subscribers. He reveals the real side of building a brand around ADHD with humor and honesty. Discover how he stumbled into virality, the importance of authenticity over expertise, and what it's like juggling family life while growing an engaged community. Jesse also discusses key lessons from managing paid newsletters and the challenges of content creation, all while prioritizing connection.
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Origin Story of Extra Focus
- Jesse started his newsletter Extra Focus after joining Ship 30 for 30 in 2021 and writing atomic essays primarily about ADHD. - His ADHD content resonated deeply with the entrepreneur-heavy cohort, sparking his newsletter's growth.
Authenticity Triumphs Over Expertise
- Authenticity is key now, especially post-AI, for newsletter connection and growth. - Overthinking format and expert positioning hurt engagement; being genuine attracts and retains readers.
Merge Courses With Community
- Combine courses with membership communities to deepen engagement and provide ongoing support. - Connecting people with shared experiences reduces shame and fosters meaningful relationships.