Growth In Reverse (Newsletter Growth & Email Marketing) 5 Newsletter Growth Lessons From 2.5 Years of Publishing
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Aug 13, 2025 Darrell Vesterfelt, VP of Growth at Mighty Networks, joins Chenell to share invaluable insights from his newsletter journey. He discusses the underappreciated power of passion in choosing a newsletter topic and highlights how to leverage content-led growth effectively. Their conversation touches on the importance of building strong community connections, treating social profiles as landing pages, and using curiosity-driven teasers. Darrell also shares his experience with sponsorships and emphasizes the balance between high-quality content and marketing strategies.
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Humble Newsletter Origin Story
- Chenell started Growth In Reverse by reverse-engineering Mario Gabriele after learning he made $300k from a newsletter.
- Her first issue went to four people and she kept publishing weekly, reaching ~40,000 subscribers over time.
Commit To What You Enjoy First
- If a project feels joyful, commit time even before it makes money to avoid burnout and rediscover enjoyment.
- Use savings to buy runway and treat early stages as experimentation rather than immediate monetization.
Content Is The Foundational Lever
- Outstanding content is the foundational growth lever that makes other tactics work.
- If your content isn't compelling, no growth hack will sustainably scale your newsletter.