Growth In Reverse (Newsletter Growth & Email Marketing)

Newsletter Coaching Session: Scaling Deep Dives Into a Newsletter Growth Engine

53 snips
Jul 9, 2025
Guest
Matt Gira
Matt Gira, creator of The Quarter, dives into the secrets behind scaling bootstrapped businesses to $250K. He shares how this milestone transforms growth strategies and reveals his approach to building a newsletter with 1,200+ subscribers without chasing virality. Gira discusses the surprising potential of collaboration and live events as growth levers, as well as his innovative strategies like content swaps and data licensing. His insights on leveraging YouTube and networking in the entrepreneurial space offer valuable takeaways for aspiring creators.
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ANECDOTE

Underwater Drone Startup Story

  • Matt Gira shared the story of building underwater drones as a college startup with no recurring revenue.
  • Despite flaws and units returning, they shipped 600 via Kickstarter, illustrating a grassroots product launch.
INSIGHT

Why $250K Is a Milestone

  • The $250K revenue mark signals a fundamental shift for bootstrapped businesses.
  • At this milestone, companies need systems and often must build a team to scale further.
INSIGHT

Value of Deep Diversification

  • Deep dives reveal founders' unique stories and growth tactics rarely discussed publicly.
  • Exposing these strategies empowers others to replicate their bootstrapped success.
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