Growth In Reverse (Newsletter Growth & Email Marketing)

How Chenell Got 11k Subs in 6 Months

38 snips
Aug 20, 2025
This conversation dives into the journey of building a newsletter that skyrocketed to 11,000 subscribers in just six months. Key strategies include creating valuable content and consistently engaging on Twitter. Chenell emphasizes that authenticity in social media interactions fosters genuine relationships and boosts growth. A 30-day LinkedIn challenge is introduced to enhance visibility and accountability. The discussion also touches on overcoming content creation hurdles and the importance of treating social profiles like landing pages.
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ADVICE

Make Insanely Valuable Content First

  • Start with insanely valuable content and test formats to discover what your audience likes.
  • Narrow your content format over time once you see what resonates.
ANECDOTE

First Subscribers Came From One Comment

  • Chenell got her first subscribers by commenting on Cody Sanchez's tweet and optimizing her Twitter profile to point to her newsletter.
  • Jay Klaus clicked through, subscribed, and that small interaction hooked her into continuing the project.
ANECDOTE

A Thread Caught Creator Attention Early

  • Chenell's first Twitter thread on Mario Gabrielli unexpectedly got significant likes and creator attention.
  • That early leverage proved the potential of a strong hook and topical deep dives.
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