Tom Orbach, the mastermind behind MarketingIdeas.com, shares his impressive strategies for launching a successful paid newsletter that generated over $50k and 500+ subscribers in just days. He delves into the importance of waiting to monetize, how his full-time job feeds his content, and the psychology behind an effective launch. Listeners will discover his thoughts on domain selection, the thrill of publishing to a waitlist, and the role of community engagement in fostering growth. Get ready for insights that can elevate any newsletter!
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question_answer ANECDOTE
Origin of Marketing Ideas Newsletter
Tom bought the domain marketingideas.com with proceeds from a viral LinkedIn tool he sold.
He started a waiting list and launched his newsletter in August 2023, quickly reaching 44,000 subscribers.
volunteer_activism ADVICE
Publish Early to Learn
Publish early and often to understand your audience's preferences.
Don’t wait too long; only after sending many emails can you learn what content resonates.
insights INSIGHT
Key Newsletter Growth Levers
Growth leverages include LinkedIn posts, Product Hunt launches, and Substack’s Notes and recommendations.
Each platform contributes differently: Product Hunt for bursts, LinkedIn for virality, and Substack for steady organic growth.
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“I waited to launch my paid newsletter until I had a solid strategy and felt like I’d earned it.” — Tom Orbach, Marketing Ideas
Tom Orbach of MarketingIdeas.com — which recently crossed 44,000 free subscribers and over 500 paid subscribers in just the first few days after launching his paid tier — joins Chenell & Dylan to share the exact playbookhe used to grow his newsletter and launch the paid version. He became a Substack bestseller within a day of his paid launch! And he did this all while working a full-time job.
You'll learn how he engineered a wildly successful Product Hunt launch, and why he delayed monetization for nearly two years. We also dive into the tools he uses, the psychology behind his launch strategy, and how Substack's built-in network helped supercharge his growth after turning on his paid tier. Whether you're at 500 subscribers or 50,000, this episode is a tactical goldmine.
PS - Tom is not only smart marketer & newsletter creator, he's also a member of the GIR Pro community 🔥
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Growth In Reverse (Newsletter Growth & Email Marketing)