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Creator Science

#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

Mar 4, 2025
Katelyn Bourgoin, founder of Customer Camp and writer of the popular buyer psychology newsletter 'Why We Buy,' shares her expertise in crafting engaging content. She discusses her unique approach to short-form writing, likening it to chocolate-covered almonds—engaging yet substantial. Katelyn highlights the risks of growing social media accounts too large and reflects on lessons learned from her recent cohort launch. She also explores how identifying a 'villain' can deepen brand engagement and the importance of authenticity in building community.
01:04:35

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Quick takeaways

  • Caitlin Bourgoin emphasizes the importance of engaging content that combines a captivating hook with substantial core information for effective audience connection.
  • She highlights the psychological aspect of familiarity bias, warning creators that large accounts risk complacency in content quality and engagement.

Deep dives

Caitlin Burgoyne's Approach to Audience Building

Caitlin Burgoyne emphasizes the importance of effectively building an audience of future buyers through her cohort program, Unignorable. She acknowledges that while measurable success can be seen in the number of students enrolled, around 306 in the latest cohort, there were aspects of the launch that could have been handled better. With a focus on psychological triggers, Caitlin teaches creators how to understand and engage their audience more effectively. She highlights that creating trust and an opportunity for people to learn is a significant achievement in itself, showcasing her commitment to fostering genuine connections.

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