Creator Science #199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
129 snips
Mar 4, 2025 Katelyn Bourgoin, founder of Customer Camp and writer of the popular buyer psychology newsletter 'Why We Buy,' shares her expertise in crafting engaging content. She discusses her unique approach to short-form writing, likening it to chocolate-covered almonds—engaging yet substantial. Katelyn highlights the risks of growing social media accounts too large and reflects on lessons learned from her recent cohort launch. She also explores how identifying a 'villain' can deepen brand engagement and the importance of authenticity in building community.
AI Snips
Chapters
Transcript
Episode notes
Social Media Posts: The Chocolate-Covered Almond Analogy
- Think of social media posts like chocolate-covered almonds: the hook and ending are the chocolate, tempting engagement.
- The post's body is the nutritious almond, offering value but needing the "chocolate" to attract attention.
The Importance of the Ending and Familiarity Bias
- The "hook" grabs initial attention, but a satisfying "ending" encourages repeat engagement, creating a habit loop.
- As creators grow, familiarity bias allows them to produce lower-quality content while maintaining audience engagement.
Chocolate Factories vs. Nutritious Content
- Some creators prioritize "chocolate" content (entertainment) over "almond" content (value), attracting a less discerning audience.
- Focus on attracting the right audience for your business, not just the largest possible audience.