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15min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Creator Science
Content Strategy as a Balancing Act
This chapter uses the metaphor of chocolate-covered almonds to illustrate the varied purposes of content within a marketing strategy, contrasting engaging and deeper posts. It delves into the complexities of analytics, the balancing act of personal and professional life, and the importance of authenticity in entrepreneurial narratives. The discussion further explores the idea of being platform agnostic in marketing, emphasizing timeless strategies over fleeting trends.
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