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15min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Creator Science
Crafting Engaging Social Content
This chapter explores the essential elements of creating captivating social media content, focusing on the importance of compelling hooks and fulfilling conclusions. The speakers share insights on psychological factors influencing audience engagement and the significance of delivering consistent value. Through candid reflections and metaphors, they emphasize the need for creators to understand their audience and to provide meaningful, substantial content that fosters genuine connections.
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